peHUB First Read

Cofee* David Cowan of Bessemer Venture Partners: When failure is an option.

* Dave Callaway: 10 reasons why the worst of the financial crisis is behind us, and why investors should still be scared.

* You a Silicon Valley entrepreneur in search of seed funding? Maybe you should drop by First Round Capital, which this afternoon is holding San Francisco office hours.

* Morning Call: U.S. futures point higher, London opens flat, European stocks rise, the Nikkei tops 10k (yes, that rhymes) and Chinese stocks slip on IPO worrries.

* Zipcar is planning to go public next year.

* Mini Mini Madoff: Financial planner Matthew Weitzman accused of stealing around $6 million from his clients, who include NY Times personal finance columnist Ron Leiber.

* Mass Gov. Deval Patrick on the noncompete situation.

* The American Medical Association will oppose any plans for a fed gov’t-sponsored health insurance plan, saying that health services should be “provided through private markets, as they are currently.” Maybe they should have left that final clause out, since problems with the “current” system are what’s prompting talk of an overhaul.

* KKR moves forward with its green portfolio initiative.

* WSJ has named former housing writer Michael Corkery as the new lead writer for its Deal Journal blog, about a month after Heidi Moore’s departure.

* Massive layoffs coming to MySpace.

* Liz Claman interviews Tim Draper and Steve Jurvetson, and hears some happy talk: