Phenom People raises additional $2.7 mln in Series A funding

Phenom People, a talent relationship marketing company based in Philadelphia, raised an additional $2.7 million in Series A funding, bringing total funding for the round to $7.6 million. Sigma Prime Ventures joined the round. In conjunction with the investment, John Simon, Sigma Prime managing director, will join the Phenom People’s group of senior advisors.


PHILADELPHIA–(BUSINESS WIRE)–Phenom People, the leader in Talent Relationship Marketing, announced today that Sigma Prime has joined its Series A round. In addition, Sigma Prime Managing Director John Simon will join Phenom People’s group of senior advisors.

“Sigma Prime is excited to back Phenom People,” said Simon. “Like Taleo and Bullhorn, they are a unique, cutting-edge technology solution to a pressing HR problem. I think the platform Phenom People brings to the market is something all Fortune 1000 companies will have in the near future. Talent Relationship Marketing is a necessity for any organization seeking to improve its talent acquisition process. It will be a distinct competitive disadvantage to be without something like Phenom People’s TRM platform.”

The additional funding brings Phenom People’s total Series A funding to $7.6 million.

“Adding John Simon and the rest of the Sigma Prime team as partners will provide us with a tremendous boost and accelerate our current momentum,” said Phenom People CEO Mahe Bayireddi. “John’s knowledge of the HR industry and experience with Taleo and Bullhorn makes him a valued asset to our company and will help us continue to help companies attract phenomenal people with TRM.”

2016: The year of Talent Relationship Marketing

2016 is the year to stop recruiting and start relationship marketing. Phenom People has added multiple Fortune 500 companies in 2016 after the launch of the industry’s first Talent Relationship Marketing Platform in September 2015. Prior to this platform, automated talent marketing was impossible because tracking the intent of candidates across disparate career sites, social networks, online media, and third-party platforms was not feasible. Phenom People created an engine called the Phenom Enterprise Talent Graph that collects and analyzes candidate data and combines it with predictive intelligence to help candidates, recruiters and hiring managers find matches more effectively and efficiently – enabling a new approach to employee recruitment as powerful as CRM is for sales and marketing.

About Sigma Prime Ventures

Since 1984, the partners of Sigma Prime Ventures have been helping entrepreneurs build great businesses. The firm’s partners have deep operating and startup experience, collectively having founded 10 companies and provided executive leadership to 10 companies. For these companies in which we were operators, we had exits worth over $4.2B, including 3 IPOs. Additionally, as investors, we have fostered the growth and exit of numerous companies, including Internet Security Systems (IPO), m-Qube (acquired by VeriSign), Storage Networks (IPO), Vignette (IPO), Vlingo (acquired by Nuance), Aprimo (acquired by Teradata), Initiate (acquired by IBM), Octane (acquired by e.Piphany), OpenPages (acquired by IBM), Tradex (acquired by Ariba) and many others. In closed funds, this team has returned over $1B in gains, for a gross multiple of 5x.

About Phenom People

Phenom People is the leader in the Talent Relationship Marketing category. We are on a mission to help phenomenal companies attract phenomenal talent. To attract the best talent, companies must build relationships with their candidates through personalized digital experiences. The Phenom Talent Relationship Marketing Platform automates the process for driving awareness, interest, engagement and acquisition for talent. Phenom People has more than 70 customers and is based in Philadelphia, Pennsylvania. For more information, please visit