PlattForm Reorganizes, Renames

PlattForm Holdings Inc., an Olathe, Kansas-based provider of Internet marketing and enrollment solutions to the post-secondary education industry, said that it will rename itself Ad Venture Interactive and reorganize into three business units. The company is backed by Arlington Capital Partners.



PlattForm Holdings, Inc., announced today that it will reorganize and operate under the new name, Ad Venture Interactive (AVI).

Based in New York and Kansas City, the parent company, AVI, is a full-service interactive marketing and advertising company encompassing three divisions: PlattForm Advertising (PFA), VentureDirect Worldwide (VDW) and Beauty Schools Marketing Group (BSMG). Together, these divisions offer a broad scope of interactive marketing and advertising services to a number of distinct verticals, including Education, Franchise and Business Opportunities, Senior Living, Self-Improvement, Home Services, and Financial Services.


PlattForm CEO Michael Platt will be assuming the newly created role of CEO for Ad Venture Interactive. Platt founded PlattForm as a media placement agency in 1988. It has since become one of the largest providers of interactive lead generation, advertising and marketing services to the career college sector of higher education, specializing in student acquisition for postsecondary education.

In his new position, Platt will oversee and integrate all three divisions of Ad Venture Interactive. He will also manage mergers and acquisitions and work closely with the CEOs of each division to develop the long-term strategy for AVI.


In addition, Dave Admire has been named the new CEO of PlattForm Advertising. Admire has more than a decade of experience in traditional and interactive marketing with PlattForm. Serving in numerous roles, he has helped establish the company's foundation for success in a number of different service offerings. He has served as President and Chief Interactive Officer where he was responsible for increasing Internet lead volume and lead quality for clients. In his new role as CEO, the managing directors of PlattForm will report directly to Admire.


Rich Baumer will continue as CEO of VentureDirect Worldwide. For 25 years, VDW has been a leading marketing services company, providing lead generation and customer acquisition services to advertisers, along with revenue generation services for publishers and list buyers.


“Rarely have I had the opportunity to work with someone who so intuitively understands the interactive lead generation space,” Platt said of Baumer. “Rich and his team have built an organization that identifies and solves marketing challenges for companies in numerous industry verticals.”


Platt continued, “This reorganization presents an exciting opportunity for me as I get to work with two of the most talented CEOs in the interactive marketing and advertising space. Having that level of leadership in New York and Kansas City allows me the freedom to focus on new initiatives in order to promote the continued growth of AVI and our clients.”


Also in the corporate reorganization, Ad Venture has formed a new division that will specialize in providing marketing services to cosmetology schools. This new division, Beauty Schools Marketing Group, will allow AVI to offer new student acquisition services in the form of interactive and traditional marketing services to cosmetology schools, including the 600 plus currently


working with their two recently acquired brands,   and  .


The new division will be led by Managing Director Bridget Duffy. Duffy has more than seven years of marketing experience within AVI's PlattForm Advertising division. In her new position, she will oversee new business acquisition and train and coordinate the sales and client service teams for all clients. Admire will serve as Chief Executive Officer of BSMG.


Ad Venture Interactive is a portfolio company of Arlington Capital Partners, a Washington, D.C.-based private equity firm with over $1 billion of committed capital.


Ad Venture Interactive

Ad Venture Interactive ( ) is a full-service interactive marketing and advertising company encompassing three divisions: PlattForm Advertising, VentureDirect Worldwide and Beauty Schools Marketing Group. With more than $175 million in gross revenue, Ad Venture Interactive companies offer a spectrum of services provided by about 450 employees located in New York City and Olathe, Kan. Services include interactive lead generation, online marketing, search engine marketing, list services, media placement, creative, print and video production, direct mail, and print media services.