Provender, an online marketplace for agricultural produce, has secured $800,000 in seed-stage financing reports the Québec business journal Les Affaires.
Provender, a graduate of the summer 2013 cohort of startup accelerator FounderFuel, received the investment from Canadian venture capital firms Real Ventures and BDC Capital. Matthew Corrin, founder and CEO of Canadian fast-food franchise business Freshii, also participated. Real Ventures was said to have led the round.
CrunchBase reported that the Montréal-based company has previously obtained funding from several angel investors. Including the latest deal, it has raised approximately $1.1 million to date.
Founded last year by Jeff Aldrich, Kyra Kristof and CEO Caithrin Rintoul, Provender has built an online platform to help connect restaurant chefs and grocers with local farms selling fresh produce, such as fruit and vegetables, meat and dairy products. The aim is to lower barriers to accessing food supply, increase access to local markets, and create greater autonomy in the food system.
Provender recently announced it has launched commercial operations in Toronto. According to a Betakit report, the company plans on additional launches in Boston, Vancouver and San Francisco, with some of these possibly occurring later this year.
Real Ventures earlier in 2014 completed the initial $50 million close of its third, $100 million partnership, Real Ventures III.
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