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Real Ventures leads $1.1 mln first-time funding of Vantage Analytics

Vantage Analytics Inc has raised its first venture capital financing round, securing $1.1 million. The deal was led by Canadian venture capital firm Real Ventures and joined by several angel investors, including PBX Innovations, CertaPay co-founder Brad Badeau, Greg Wolfond, co-founder of 724 Solutions and SecureKey Technologies, and Thoughtwire co-founder Mike Monteith. Launched in 2013 by Aran Hamilton and Brandon Kane, the Toronto-based Vantage helps business managers compete on analytics without having to become analysts. It plans to use funding to develop the company’s data mining and predictive analytics offering and to hire additional staff.


Vantage Analytics announces over-subscribed round, raised $1.1M in funding led by Real Ventures

Investors include an advisory dream team of key players in the retail, ecommerce space.

Toronto, Canada: After a year of steady growth, Vantage Analytics announced today that they have closed their first funding round at $1.1M led by one of Canada’s top funds, Real Ventures.

Vantage Analytics is dedicated to helping business managers compete on analytics without having to become analysts. Founded in Toronto in 2013 by Aran Hamilton and Brandon Kane, experts in e-commerce, and big data analytics, Vantage is building the future of data analytics by making big data easy for anyone to understand and act upon. While companies around the world struggle to make use of their data, Vantage Analytics has a simple solution.

Vantage offers a business-friendly interface built on powerful predictive analytics and data mining modules. Vantage Analytics helps businesses discover how excitingly easy it is to work with the data provided by their own customers to boost sales and influence repeat customers.

As a member of the Shopify Plus partner program, Vantage Analytics has been selected to supercharge robust Shopify’s product offering and inject enhanced data science into the mix. “The Vantage platform is extremely robust yet, easy to use, and our Shopify merchants, large and small, seem to really love it.” said Harley Finkelstein, Chief Platform Officer, Shopify.

“We are helping thousands of merchants from over 60 countries to turn their data into insight, and insight into action. Our expert recommendations are based on millions of customer records and hundreds of millions of dollars of transactions,” said Aran Hamilton, President and Co-founder of Vantage Analytics. “With this new funding, we will look to other leading ecommerce platforms such as Magento, Volusion, and BigCommerce as opportunities for strategic partnerships, while deepening our offering to Shopify merchants.”

The $1.1M raise was led by Real Ventures, a large Canadian seed fund that invested $500,000 in Vantage Analytics. The additional six hundred thousand was raised from a who’s who of ecommerce, mobile commerce, and loyalty experts across Canada and around the world. These included, but were not limited to, PBX Innovations – the team behind Paybox (the first mass marketable global mobile payment company acquired by Sybase/SAP), Brad Badeau (co-founder of CertaPay), Greg Wolfond (co-founder of 724 Solutions and SecureKey Technologies), Eric Monteiro (EVP, Chief Strategy and Analytics Officer for Aimia, parent company of Aeroplan) and Mike Monteith (cofounder of Thoughtwire). Darrell MacMullin (former Managing Director of PayPal Canada and former Director of Marketing of EBay/EBay Canada) is also an advisor to Vantage Analytics.

“Vantage Analytics is offering both ecommerce and brick and mortar stores the ability to rapidly gain insight into their businesses and take action in real time based on their powerful recommendations,” said Real Ventures General Partner, JS Cournoyer. “We are thrilled to invest in this exciting team that has already achieved much in a very short period of time.”

“The team at Vantage is excited by the quality of all of the investors we have attracted,” said Brandon Kane, CTO and Co-Founder of Vantage Analytics. “Real Ventures has an incredible knowledge of the retail space. Vantage Analytics is a natural fit for their emerging commerce portfolio, which already includes successful businesses such as Frank and Oak and Beyond the Rack,” Kane added that the angel investors are a veritable “dream team of retail and ecommerce experts” from North America and Europe.

The funds raised will be dedicated to further developing their market leading data mining and predictive analytics offering. A hiring blitz to bring additional top talent to the amazing Vantage team is already underway.

Source: Vantage Analytics

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