Redpoint eventures hires Strobel for founder services as Brazil market heats up

The Sao Paulo firm hires former Intel Capital counsel Carolina Strobel to lead its portfolio services in Brazil.

Brazilian tech investor Redpoint eventures has tapped Carolina Strobel, a longtime executive at Intel Capital, as an operating partner to lead its founder services.

Strobel tells Venture Capital Journal that the firm’s founder services program includes helping portfolio companies hire talent, develop business strategies, handle legal matters and offer support. She’ll also work on investor relations for the firm.

Although many, if not most, venture firms worldwide offer similar portfolio services, Strobel says this is the first time Redpoint eventures has hired anyone to solely focus on it.

The goal, she says, is to help founders succeed. “There are many things venture capitalists can do to help entrepreneurs, besides invest money and make connections,” Strobel says. “We can help them hire better.”

Strobel adds that more capital is coming into Latin America and that the Brazilian market is heating up. As a result, it’s become harder in recent years for many companies to retain its tech talent. “Brazil has been oversubscribed and the market is maturing,” says Strobel, who joined Redpoint eventures in its Sao Paulo office in December. “If we can help the companies hire, they’ll be better prepared for their next round of fundraising.”

Strobel was formerly with Intel Capital, which she joined in 2001 as general counsel, providing legal services throughout Latin America, until the firm closed the operation in 2018 as part of its worldwide retraction. She then worked as director of innovation at Restoque, responsible for proprietary technologies, new business models and digital transformation.

For Intel Capital, the Brazilian-born Strobel was responsible for private equity and venture deal structuring, due diligence, portfolio compliance and corporate governance.

As a member of the Latin American Venture Capital Association legal committee, she helped draft local investment documents for the region, which has grown in the last two decades.

At Redpoint eventures, Strobel is part of a small team of less than 10, which includes Managing Partners Anderson Thees, Manoel Lemos and Romero Rodrigues and Partner Rodrigo Baer.

Redpoint eventures was formed in 2012 with a $130 million fund as a partnership with Redpoint Ventures and eventures, the worldwide investor formerly known as BV Capital. The combined firm invests in Brazilian tech companies, but also companies throughout Latin America that focus on Brazil.

Redpoint eventures has since raised $180 million for its second fund, which already has invested in 21 companies, although more deals are in the pipeline.

Recent investments include the Sao Paulo lending company Nobli, which in December raised a seed round led by Redpoint eventures. Other companies in the portfolio include Housi, Gympass, Rappi and Creditas.