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Relay Ventures-backed mDialog acquired by Google

Canadian video advertising company mDialog Corp has been acquired by Google Inc. The financial terms of the deal were not published. The Toronto-based mDialog works with media companies in North America to manage, deliver, and measure video advertising across IP-connected devices. Its technology will eventually be incorporated into Google’s DoubleClick product suite for publishers. Founded in 2005, mDialog has been backed by Canadian mobile-focused venture capital firm Relay Ventures and a number of angel investors. Relay invested $5 million in the company’s Series A round in 2011.

WEBSITE ANNOUNCEMENT

mDialog + Google

We’re excited to announce that mDialog is joining the DoubleClick team at Google.

We will continue to offer our services, just as we always have, to programmers and distributors — meaning there are no immediate changes for our existing customers.

Longer term, we’re also very excited about combining mDialog with the DoubleClick platform for publishers. Together, we’re looking forward to offering content creators new and even better ways to make money from their live and on-demand content.

A special thanks to all our customers for helping mDialog along the way. We look forward to working with our Google colleagues to continue providing you with a great advertising experience.

Source: mDialog Corp.

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