Reply Files for $60 Million IPO

Reply Inc., a San Ramon, Calif.-based platform to buy and sell online clicks and leads, has filed for a $60 million IPO. It plans to trade on the Nasdaq under ticker symbol RPLY, with Jefferies & Co. and Piper Jaffray serving as co-lead underwriters.

The company reports around $34.3 million in 2009 revenue, compared to $23.33 million in 2008 revenue. Its 2009 net income was around $2.4 million, compared to a $3.3 million loss in 2008.

Reply has raised nearly $23 million in VC funding, from firms like Scale Venture Partners (21.47% pre-IPO stake), Outlook Ventures (6.47%) and ATEL Ventures.