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Research tech company Potloc snags C$35m in Series B round

Investissement Québec led the round.

  • Other backers included First Ascent Ventures, Brightspark Ventures, Desjardins Capital, Cap Horn and Ecofuel Fund
  • This fundraising raises Potloc’s total tally to C$58 million
  • Proceeds will be used to fasttrack its go-to-market strategy in North America and Europe and further develop its social media sampling technology

Montreal-based Potloc, a research technology company has closed its Series B round at C$35 million in new equity and debt financing. Investissement Québec led the round with participation from other backers that included First Ascent Ventures, Brightspark Ventures, Desjardins Capital, Cap Horn, Ecofuel Fund, BDC Capital’s Seed Fund along with debt financing provided by CIBC Innovation Banking.

The raise marks Potloc’s second funding round within the last 18 months, bringing its total investment to CAD$58M.

The funding will be used to accelerate its go-to-market strategy in North America and Europe and further develop Potloc’s machine learning-driven social media sampling technology that streamlines its first-party data acquired through consumer surveys.

Potloc’s new members include Marie-Michèle Caron, President – International Markets at Thryv and Tony van Marken, Co-Founder and Managing Partner at First Ascent Ventures. They are joining the two Founders and Guillaume Jacquet, Executive Vice President, Product at Lightspeed Commerce.

Potloc’s survey results are used by the world’s top consulting firms along with world leading consumer brands in retail, consumer goods, food services, financial services, healthcare, transport/automotive, manufacturing and industrial equipment.