Retail-tech company Booxi raises C$1.5m in debut financing

Montreal-based retail technology company Booxi has secured C$1.5 million in non-dilutive financing to accelerate product development and scale.

Montreal-based retail technology company Booxi has secured C$1.5 million in non-dilutive financing to accelerate product development and scale. The first-time round was backed by Investissement Québec and Business Development Bank of Canada. Booxi has developed an appointment scheduling platform for retail businesses.

PRESS RELEASE

Booxi raises $1.5M with support from Investissement Quebec and BDC

November 23, 2021

Booxi, a Montreal-based retail-tech company announces it has received $1.5M in funding from Investissement Quebec and Business Development Bank of Canada.

Founded in 2013, this company that specializes in appointment scheduling software for retail businesses has been completely self-funded to this day.

Experiencing strong growth, Booxi has decided to take on a first round of non-dilutive funding in order to accelerate product development and better serve their global customer base.

‘’We took the time to get to product-market fit, and be fit for growth, building a product that truly makes appointment scheduling easy and address the regulation and security requirements of our enterprise customers.’’ says Daniel Laplante, Co-Founder and CEO at Booxi. ‘’We’ve established ourselves as a leader in the category and now are ready to move on to the next chapter in our story: scale.’’

With clients such as LVMH, L’Oréal, Sephora, and Decathlon, Booxi has come a long way since its beginning. Having started off as a solution for local hair salons, massage therapists and tattoo shops, this appointment scheduling platform has evolved to meet the needs of the world’s largest retailers.

Available in over 80 countries and 20 languages, Booxi has built a robust tool that has all the functionality a company would need to schedule appointments or events, all while being very easy to use.

‘’The next step is acceleration. A very big acceleration at that. Hiring and optimizing our processes are very important at this stage in order to scale. We still have some groundwork, but everything we are doing is preparing us for hypergrowth.’’ – Elie Perez, Co-Founder and CRO at Booxi

With a team standing at 35 currently, Booxi has offices in Montreal and Paris. Having participated in multiple accelerators such as Plug & Play, La maison de Startup LVMH, L’Oreal Beauty Tech Atelier and the US Retail Tech Accelerator, the team is confident that this funding will help move a bit quicker to achieve the next big milestones.

‘’We are proud to support Booxi, an innovative, young company that is helping to transform the world of online appointment scheduling and reservations’’ says Guy LeBlanc, President and CEO of Investissement Québec. ‘’Our Montréal team can provide guidance and financing tools to help entrepreneurs and business leaders sharpen their competitive edge.’’

“BDC is proud to support the growth of Booxi, a company that stands out with thousands of retailers in more than 80 countries,” says Chantal Rémy, Senior Vice President Quebec and Atlantic and Advisory Services at BDC. “Booxi is a shining example of the technology companies we are looking to support to grow the innovation economy. They have a promising future, and we are happy to contribute.”

Booxi has many job opportunities that can be found here and will open more positions throughout 2022. You can follow Booxi on LinkedIn and Facebook to stay posted on their growth.

About Booxi
Booxi is a retail-tech company based in Montréal that developed an appointment scheduling platform used by retailers around the world. Founded in 2013, Booxi is used by retailers such as LVMH, L’Oreal, Sephora and Decathlon to schedule anything from consultations to workshops and events. Booxi seamlessly integrates into the retailer’s website such that customers can book an appointment in a few clicks. With the tool installed, retailers see a 2-7x lift in basket size and a 90% conversion rate when shopping by appointment. Learn more at booxi.com

About Investissement Québec
Investissement Québec’s mission is to play an active role in Québec’s economic development by spurring business innovation, entrepreneurship, and business acquisitions, as well as growth in investment and exports. Operating in all the province’s administrative regions, the Corporation supports the creation and growth of businesses of all sizes with investments and customized financial solutions. It also assists businesses by providing consulting services and other support measures, including technological assistance available from Investissement Québec – CRIQ. In addition, through Investissement Québec International, the Corporation also prospects for talent and foreign investment and assists Québec businesses with export activities.

‍About BDC
BDC is the bank for Canadian entrepreneurs. It provides access to financing, as well as advisory services to help Canadian businesses grow and succeed. Its investment arm, BDC Capital, offers a wide range of risk capital solutions. For more than 75 years, BDC’s only purpose has been to support entrepreneurs in all industries and at all stages of growth.