Retail tech platform Mason secures $7.5m in seed financing

• Other backers included Lightspeed India Partners, Mana VC, Gaingels, Core91 and VH Capital
• Mason was founded by Barada Sahu and Kausambi Manjita
• Today, it has more than 1,000 customers and powers more than 8,000 brands worldwide with a pay-as-you-grow pricing model

Mason, an Oakville, Ontario-based retail technology platform, has secured $7.5 million in seed financing.

Accel and Ideaspring Capital led the round. Other investors included Lightspeed India Partners, Mana VC, Gaingels, Core91 and VH Capital.

Founded by Barada Sahu and Kausambi Manjita, Mason is a no-code automation engine for commerce that works by connecting data, designs and channels to allow users to run product launches, sales and discounts, inventory updates, customer reviews, in-app help and in-funnel sales. Today, it has more than 1,000 customers and powers more than 8,000 brands worldwide with a pay-as-you-grow pricing model.

Subrata Mitra, a partner at Accel, said in a statement, “In order to build a truly scalable outcome, the team is on the journey to create a self-serve platform wherein ecommerce brand owners could use it to create, communicate and grow. An upside to this: it allows them to go global.”

Based in Silicon Valley, Accel is venture capital firm that aims to be the first partner to exceptional teams everywhere, from inception through all phases of private company growth.

India’s Ideaspring is an early-stage venture capital firm focusede on investing in B2B “Enterprise Product Innovation” startups.