RHI Group leads investment in retail tech platform reebee

Reebee, a Kitchener, Ontario-based retail technology company, has secured undisclosed financing led by RHI Group, a Canadian digital marketing investment firm.

M33 Growth, a U.S. venture capital and growth equity firm, also invested.

Founded in 2012 by Tobiasz Dankiewicz and Michal Martyniak, reebee provides brick-and-mortar retailers with an interactive, online marketing platform that helps them reach shoppers. The platform has so far engaged some 5 million users.

The funds raised will help accelerate reebee’s growth strategy.

RHI Group, led by Executive Directors Alex Moorhead and Brian Sinclair, was recently capitalized by M33 Growth.


reebee Receives Strategic Investment from RHI Group to Accelerate Expansion and Innovation

Through reinvention of the digital circular, reebee opens new market opportunity for retailers to optimize their marketing message and expenditure.


reebee, a retail technology company that connects brick and mortar retailers to shoppers on a digital platform, announced today that RHI Group, a marketing investment firm focused on retail marketing solutions, has made a significant investment in the company. RHI Group seeks to accelerate reebee’s expansion plans, to help retailers thrive in a rapidly changing environment. RHI Group is partnering on its investment in reebee with M33 Growth, a venture and growth-stage investment firm based in Boston.

“It’s no small secret that consumers are now using their phones to shop,” said Brian Sinclair, Executive Director, RHI Group Inc. “However, we also know that for many, shopping in their neighbourhood stores is still preferable. Brick and mortar retailers must find ways to reach these shoppers online, while also simplifying the browsing experience to better align with the convenience of digital shopping. reebee has created an elegant and immersive digital platform that enables retailers to supplement, and in some cases replace, their printed circulars. Available on desktop and mobile devices, digital content on reebee is searchable and customizable. We believe that there is so much more value we can integrate into this model for both the retailer and the consumer and we are excited to work with reebee to continue to build on what they’ve started.”

Maintaining a 4.7 star rating on the App Store and Google Play, reebee has empowered 5 million users to shop smarter. The company’s platform is used by top retailers including Walmart, Home Depot, Staples, Ikea and Rexall.

“We’ve experienced tremendous growth organically, but we recognize there is much more we could do with additional resources,” said Michal Martyniak, Co-founder, reebee. “We’ve been wary of traditional funding sources, but were enticed by working with RHI Group as they are more interested in becoming an extension of our team and partnering with us to achieve our mission. We believe adding their operational and industry experience to our own will contribute more to our overall success rather than just capital.”

“With their support,” added Tobiasz Dankiewicz, Co-founder, reebee, “we believe that we will be able to accelerate our plans for platform innovation, expand our market reach, and continue to assist retailers with thriving in the retail landscape created by the likes of Google and Amazon. While it has undeniably created challenges, we believe that the digital age has also created opportunities that smart retailers, with our help, can capitalize on.”

“We are really impressed by reebee’s founders Tobiasz and Michal,” said Alex Moorhead, Executive Director, RHI Group. “They have a passion for improving the shopping experience for both the consumers and retailers. They have been incredibly successful to date, with a strong vision to accomplish much more. We are excited to partner with them to add resources that we believe will allow them to accelerate their expansion and fully explore their innovative instincts. We believe this will result in a win for retailers and shoppers alike.”

About reebee

reebee is a Canadian-based retail technology company that provides brick and mortar retailers with an interactive, online marketing platform that helps them reach and engage consumers. Initially created to digitize traditional weekly circulars as a convenience to consumers who are becoming accustomed to the online shopping experience, the benefits have grown to include more interaction and customization improving the customer experience and allowing retailers to better target their content. Learn more at http://www.reebee.com.

About RHI Group
RHI Group Inc. invests in and works with leading digital marketing companies that leverage consumer data to help retailers make more informed decisions and market more effectively. North American retailers must continuously reinvent the way they go to market to allow them to compete with leading digital retailers. RHI Group are experts in this space having successfully worked with some of the most recognizable retail brands. The firm’s focus is on partnering with businesses that use consumer data to assist retailers in maximizing the return from their marketing budgets – in customer communications, loyalty, customer analytics, customized coupons and offer optimization – by providing the growth investment needed to accelerate expansion and drive innovation. Learn more at http://www.RHIGroup.com.

About M33 Growth
M33 Growth is a venture and growth stage investment firm that seeks to partner with founders and CEOs who have successfully bootstrapped their companies to strong growth and are positioned to rapidly scale their companies and break through as market leaders. With deep experience fueling sales and marketing engines, driving acquisitions and building value through data assets, M33 Growth seeks to propel portfolio companies to succeed in their markets. Founded by veterans of renowned investment firms with considerable operational experience, the Boston-based firm seeks to invest in companies in the software, healthcare and services sectors throughout North America. Learn more at http://www.m33growth.com.

reebee Inc.
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