Startup Teos Prepares To Rollout First LED Bulb

Stealthy startup Teos (formerly known as SuperBulbs) is preparing to rollout its first LED light bulb next spring, an energy-saving product it hopes to price at $20.

LED, or solid-state, lighting is expected to be a major growth market for cleantech companies as businesses and eventually consumers replace today’s bulbs with more efficient ones.

Teos hopes to find itself at the forefront of this emerging market.

VantagePoint Venture Partners Managing Partner Alan Salzman (pictured), an investor in the company, says that the Silicon Valley startup will introduce a product that has the equivalent brightness of a 60-watt bulb, but consumes only 10 watts.

The goal is to price it $20, but that price could drop by half in 30 months, he says.

Because of its potential, the market for LEDs, or light emitting diodes, has attracted a wealth of potential competitors, including GE, Philips, Sharp and Osram. Small companies will need to be quick on their feet to stay ahead.

Teos appears ready to try. The company’s first bulb is expected on the market by May and will have an output of 800 lumens. Its lifespan could be as much as 50,000 hours, compared to 11,000 hours for an incandescent, Salzman says.

Welcome to the age of high-efficiency lighting.