Startups Seek Enterprise Business But Not Venture Money At Under The Radar – Corrected

The atmosphere was low key at the Under the Radar conference as venture capitalists and entrepreneurs sorted through enterprise startups still honing business plans and shedding stealthy existences.

But what stood out was this: many that had flown from Montreal or Israel, or driven from San Francisco, were not seeking money at Thursday’s event at the Microsoft campus in Mountain View, Calif.

Instead, they seemed content with the exposure they received or with the possibility of generating interest from developers. (I’m not sure why they were seeking developers at Under the Radar, but that’s another topic.)

Others simply seized the occasion of the all-day conference to launch themselves.

There was still plenty for investors to absorb, including at least one funding. AppDirect used the event to announce a $3.25 million round led by iNovia Capital.

Beyond that, there were useful insights into the new wave of database companies targeting the IT challenges associated with “big data” at businesses large and small. Database developers NimbusDB, Clustrix and others discussed their strategies.

At an afternoon session, several vendors offered insight into how they hope to elbow into a competitive tools market. Context.IO, for one, intends to mine data out of e-mail for use with CRM applications. (Note: Context.IO was misspelled and corrected.)

Loggly already has a name for itself managing and analyzing computer logs.

“We’re in the early stages,” says co-founder Kord Campbell. “Most of our customers are developers.”

A third vendor, CloudFlare, sells website performance and security tools to smaller sites. Most of these tools are typically reserved for big, hulking sites. The company saw 2.5 billion page views in the past month, says co-founder Matthew Prince (pictured with Battery Ventures’ Sunil Dhaliwal, seated).

Even though CloudFlare is adding nine new data centers, Prince was quick to say, “we’re not really looking for money.”

This is likely because of the low cost of starting Internet companies these days. They can go further on a dime. It also may be because a lot of the companies already received an infusion of angel money or a small seed round.

In that case, you have to wonder why they spent it on a trip to Silicon Valley.