Super Ventures launches augmented reality-focused incubator and investment fund

Super Ventures launched Wednesday as a combined incubator and $10 million investment fund dedicated to augmented reality. The firm said in a statement it will back startups developing technologies that “give people superpowers by augmenting the human experience.” Super Ventures also announced investments in Waygo, a visual translation app specializing in Asian languages, and Fringefy, a visual search engine.


SAN FRANCISCO, Feb. 17, 2016 /PRNewswire/ — Super Ventures launched today as the first combined incubator and investment fund dedicated to augmented reality (AR). The firm will fund and accelerate early-stage startups developing technologies that give people superpowers by augmenting the human experience. Super Ventures aims to drive innovation and growth in augmented reality by investing in startups which share its vision that augmented reality, virtual reality (VR) and wearable technology will overtake personal computing as the next platform.

“From startups to labs to communities, our team has been building the AR ecosystem for the past 20 years,” said Super Ventures Founder and GM, Ori Inbar. “Establishing an investment fund and incubator furthers our influence in the AR space by allowing us to invest in passionate entrepreneurs and incubate technologies that will become the foundation for the next wave of computing.”

Along with the debut of its inaugural $10 million fund, Super Ventures is announcing its initial investments in several AR companies including Waygo, a visual translation app specializing in Asian languages, and Fringefy, a visual search engine that helps people discover local content and services. The fund will also invest in technologies enabling AR, and is separately backing an unannounced company developing an intelligence system to crowdsource visual data.

The Super Ventures partnership is made up of Ori Inbar, Matt Miesnieks, Tom Emrich and Professor Mark Billinghurst.

“The next 12-18 months will be seen as the best opportunity to invest in augmented reality,” said Matt Miesnieks. “Our goal is to identify early-stage startups developing enabling platforms and provide them with necessary capital and mentorship. Our guiding light for our investment decisions is our proprietary industry roadmap we’ve developed from our combined domain expertise. The companies we select will be the early winning platforms in the next mega-wave of mobile disruption.”

“Our team will take a hands-on approach with the startups, leveraging our industry experience, research knowledge and networks to help them meet their goals while part of the incubator,” added Professor Mark Billinghurst.

“Unique to Super Ventures is the community we have fostered which we will put to work to help support our startups,” said Tom Emrich. “Our community of over 150,000 professionals gives us access to investment opportunities early on, and provides a network of mentors, corporate partners and investors which our startups can rely on to succeed.”

About Super Ventures
Super Ventures is an incubator and investment fund dedicated to Augmented Reality. We invest in passionate entrepreneurs developing technologies giving people superpowers that augment the human experience: AR, VR and Wearable Tech. Our leadership team embeds themselves as part of our startups to successfully launch their products and reach their next funding milestones.