Superfood latte brand Blume gathers C$2m in seed funding

• The funding will enable Blume to further expand in the US market, scale their team, and host in-person, community building events
• Co-founded by Karen Danudjaja in 2017, Blume retails in over 1,500 stores nationwide, including Whole Foods, Well.ca, Anthropologie and Indigo

Vancouver-based superfood latte brand Blume has secured C$2 million in seed financing. The investors included Fulmer & Co, Judy Brooks, Ethan Song, Jerin Mece, Mike Fata and The51.

This fresh capital will enable Blume to further expand in the US market, scale their team, and host in-person, community building events.

Co-Founded by Karen Danudjaja in 2017, Blume is retails in over 1,500 stores nationwide, including Whole Foods, Well.ca, Anthropologie and Indigo.

“We originally set out to raise $1.25 million and we’re thrilled to have surpassed our goal within a 5 week period, while in an extremely challenging economic climate for raising capital,” said Karen Danudjaja, co-Founder of Blume, in a statement. “With less than 3 percent of funding going to female-led businesses, we’re proud to have secured capital from a group of investors that is nearly 50 percent women and includes notable CPG leaders.”

Over the past year, Blume has scaled its team to 12 employees, grown 300 percent and has landed in all Whole Food locations across Canada.