Tice Named CEO of SignalDemand

Mark Tice was named CEO of SignalDemand, a San Francisco-based provider of margin optimization software. Mike Neal, SignalDemand’s former CEO, will continue as president.


SignalDemand®, the leader in predictive analytics and optimization for commodity-based value chains, today announced the appointment of Mark Tice as chief executive officer.  In his new position, Tice will capitalize on SignalDemand’s growing momentum in the market and his extensive experience in analytics to lead the company through its next phase of rapid growth.  Former SignalDemand chief executive officer and founder, Mike Neal, will continue in his capacity as president.

“SignalDemand’s solutions have experienced strong momentum as evidenced by the company’s recent wins at Fonterra, JBS and Teys Brothers,” said Bruce Cleveland, general partner, InterWest Partners.  “Solutions such as the SignalDemand’s EnterpriseOptimizer, which I view as Revenue Performance Management (RPM), are just beginning to enter the Front Office but they are having a significant positive financial impact in commodity-based manufacturing organizations by turning very subjective data into objective data.  Mark Tice brings the strong leadership and industry expertise required to ensure widespread adoption of SignalDemand’s solutions, solutions that change the way companies manage their Front Office.”

With more than twenty-five years of executive experience at both venture-backed and large enterprise software companies, Tice has a proven record of leading organizations through periods of rapid growth.  Tice joins SignalDemand from MarkLogic Corporation where he was executive vice president of worldwide sales with responsibility for all revenue.  Prior to MarkLogic, Tice was the president and CEO of Bridgestream, Inc., the market-leading role management company, where he led until the acquisition by Oracle Corporation in 2007.  After the acquisition, Tice served as vice president of Oracle’s Enterprise Performance Management-Business Intelligence consulting practice.  Tice has more than ten years of experience at large, business intelligence companies, holding executive roles at organizations such as Business Objects and Sybase.  He has also held senior positions at Mantas, Inc., Borland International and others.

“Mark has exceptional leadership credentials, as well as a proven track record of delivering growth,” said Mike Neal, president, SignalDemand.  “He possesses the ideal skill set to translate our recent momentum in new customer acquisitions, renewals and strategic partnerships into dramatic growth. We are pleased to have such a seasoned veteran join the team.”

Tice commented, “With its impressive roster of loyal Fortune 500 clients, robust financials, strong partnerships and differentiated, software-as-a-service- based optimization offerings, SignalDemand is perfectly positioned for accelerated growth.  I’m excited to have the opportunity to lead the company as it begins to capitalize on the significant groundwork that has been laid by the team.”

About SignalDemand

SignalDemand provides predictive analytics and optimization for commodity based value chains. Through on-demand software and services, SignalDemand delivers real-time recommendations to help make complex price, mix, supply and purchasing decisions across products, customers, channels and suppliers.

SignalDemand’s recognition includes being named a “Cool Vendor” in Gartner’s “Cool Vendors in Manufacturing” Report and was the only on-demand pricing company recognized by JMP Securities’ “Hot 100” list of private companies. Companies such as Wal-Mart, Cargill, ConAgra, JBS, Sobeys, Sysco, Teys Brothers, BJs, Farmland Foods and Hormel rely on SignalDemand for immediate and ongoing improvement of financial performance. For more information, please visit http://www.signaldemand.com.