Event-focused travel tech startup Bookseats inks C$1.4m in VC

• Round investors join Comcast NBCUniversal, which previously made a strategic investment in BookSeats
• The funds raised will enable BookSeats to further enhance its technology and expand its product offerings
• KB Partners is focused on early stage venture capital investments at the intersection of sports and technology

Bookseats, a Toronto-based event-focused travel technology startup, has raised C$1.4 million in financing.

KB Partners led the round, with participation from other backers that included Phoenix Capital Ventures and Calano Funds. They join Comcast NBCUniversal, which previously made a strategic investment in BookSeats.

By creating an online marketplace that brings together players in the airline, accommodation and event ticket industries, BookSeats offers fans freedom of choice and discounted rates across the travel experience.

The funds raised will enable BookSeats to further enhance its technology and expand its product offerings, with a focus on growing the team and continued development of BookSeats Experience, a custom fan travel technology for sports teams, leagues and music properties.

“We are thrilled to partner with founder and CEO Joseph DeMarinis and the BookSeats team,” said Lance Dietz, a partner at KB Partners, in a statement. “They have been incredibly resourceful in establishing critical relationships and building a new personalized travel experience that brings fans closer to their favorite sports, teams, and musicians.”

Based in Chicago, KB Partners is focused on early stage venture capital investments at the intersection of sports and technology.