Georgian leads $10m Series B3 financing of software platform Stratifyd

Toronto-based Georgian invests in high-growth technology companies across North America.

  • Georgian’s most recent investment will enable Stratifyd to accelerate its product roadmap, hire key personnel and expand its presence in emerging vertical markets
  • Also, Stratifyd hired Eric Healy and Jake Darley, as CEO and chief financial officer, respectively
  • Previously, Healy worked at Aura while Darley joins Stratifyd from Qualtrics

Charlotte, North Carolina-based Stratifyd, a customer experience analytics and insights platform, has secured $10 million in Series B3 financing. Canadian growth equity firm Georgian led the round.

Georgian’s most recent investment will enable Stratifyd to accelerate its product roadmap, hire key personnel and expand its presence in emerging vertical markets.

Also, Stratifyd hired Eric Healy and Jake Darley, as CEO and chief financial officer, respectively.

Healy joins Stratifyd from Aura, a General Catalyst and Warburg Pincus-backed cybersecurity organization, where he worked in both general management and sales leadership roles. Healy’s prior experience includes a role as president and board member of HGGC-backed, MyWebGrocer. He also served as CEO of Publicis-Groupe owned Rosetta.
Darley joins Stratifyd from Qualtrics, where he most recently served as COO for North American Enterprise Sales within EmployeeXM. Darley also built and led the Global Deal Operations organization for Revenue Operations at Qualtrics. Prior to Qualtrics, Darley worked at Adobe Workfront.

“Stratifyd is at a key phase in the company’s growth and bringing in seasoned executives is critical to optimizing vertical expansion, customer satisfaction, and overall scalability,” said Simon Chong, co-founder and lead investor at Georgian, in a statement. “Eric and Jake are proven executives who have shaped growing companies into market leaders. We’re confident that their leadership, combined with the appetite for Stratifyd’s best-in-class products, will propel Stratifyd in the customer experience market.”

Stratifyd was founded in 2015.

Toronto-based Georgian invests in high-growth technology companies across North America.