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UK staffing app ROTA fetches financing

London-based ROTA, a staffing app, has raised 1.8 million pounds in funding. The investors were not named.


Innovative staffing app, ROTA, has closed its latest funding round with an additional £1.8 Million in investment.

Headquartered in London, the tech focused firm has revolutionised recruitment processes, through the supply of high-quality staff to leading venues in five major cities across the UK.

This latest funding round saw ROTA secure additional capital from current investors, many from the VC community, together with new investment from several High Net Worth individuals.

The £1.8 Million raised will enable the firm to expand its UK footprint and extend its existing service offering, whilst advancing current technologies.

A key focus will be the development of the firm’s market shifting features, enhancing its ability to quickly fill large numbers of shifts with high quality staff members. This will ensure ROTA remains at the forefront of staffing technology, whilst benefitting hospitality partners UK wide.

News of the successful funding round follows the recent appointment of the tech firm’s new CEO, Stephen Segel, who boasts extensive experience in leading fast growth businesses through to exit.

Segel confirmed: “The additional funding raised from our current investors reflects their continued engagement in ROTA’s value creation opportunity. They are joined by new investors, who understand how our scaled technology and quality member-partner engagement will continue to accelerate ROTA to grow our marketplace.”

“I lead a highly capable team as we continue to double revenues year on year, and we are both excited and very determined to ensure that while we improve our members’ and partners’ experience of staffing, we also create sustainable value for our shareholders.”

Co-Founded by previous Hotel Manager, Tom Williams, out of the frustration of relying on expensive temporary staffing agencies, ROTA now has over 5,000 active members and operates in London, Birmingham, Manchester, Leeds, Edinburgh and Glasgow.

Its partners include hotels, caterers, restaurants, venues, events and stadia, such as Intercontinental Hotels, Compass Group, Manchester Arena and Hearts Football Club.

Since inception, the firm has doubled revenue Year-on-Year, and is on track to again double its Revenue into 2019.

Investor Directors of Rota, Mark Farmer, Eden Ventures, and Mark Jaffray Chimera Partners jointly added: “With the additional investment, and our recent CEO Stephen Segel joining the business, we have continuity in an experienced senior executive and the additional funds to develop our technology and marketplace, together with even more confidence and engagement from our shareholders.”

Launched in 2015, ROTA has quickly become one of the UK’s leading staffing apps, with aggressive growth plans in place to expand to additional geographies and marketplaces.

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