Ukrainian ad automation platform Adwisely inks $1.5m seed

TMT investments led the round.

  • TMT Investments led round, with participation from Gaingels, Mana Ventures, Cabra VC, ICU Ventures
  • This funding brings Adwisely’s total to $3.9 million
  • Adwisely offers ad automation solutions for Facebook, Instagram, Youtube and Google

Adwisely, an ad automation platform for e-commerce direct-to-consumer brands, has raised $1.5 million in seed funding. TMT Investments led the round with participation from other backers that included Gaingels, Mana Ventures, Cabra VC and ICU Ventures. The investment brings the company’s total funding to $3.9 million.

Adwisely, formerly known as RetargetApp, was founded in 2018 in Kyiv, Ukraine. It offers ad automation solutions for Facebook, Instagram, Youtube and Google. The new capital will be used to integrate with more advertising platforms, before the company raises a Series A round later this year, it said in a statement.

“Our team of Ukrainian pros is now distributed across the world and working hard towards our big goal to fully replace the need in traditional advertising agencies for the developing e-commerce DTC brands with an ad automation tool-box that’s faster, cheaper, and more efficient,” Paul Matvienko, CEO and founder of Adwisely, said in a statement.