VC-backed BlueData names marketing VP

Mountain View, California-based big data firm BlueData has hired Schroedl as vice president of marketing. Previously, Schroedl worked at Cisco Systems, where he served as director of product and solutions marketing for the cloud computing and data center software business. BlueData is backed by Ignition Partners, Atlantic Bridge Ventures, Intel Capital, Amplify Partners and Data Collective.


Mountain View, Calif. – February 10, 2015 – BlueData, pioneer of Big Data private clouds, today announced the appointment of former Cisco executive Jason Schroedl as vice president of marketing. Schroedl joins an impressive leadership roster at BlueData including recent executive additions from VMware and Microsoft as well as other executives and Big Data advisors from leading technology companies such as Facebook, Intel, NetApp, Pivotal, Service-Now, and Yahoo.

In his role, Schroedl is responsible for all corporate and product marketing worldwide and reports to BlueData co-founder and chief executive officer Kumar Sreekanti. Leveraging his 20 years of software marketing and go-to-market strategy experience, Schroedl will help accelerate BlueData’s global growth and further the mission of democratizing Big Data by making it easier, faster, and more cost-effective for enterprises of all sizes to deploy Hadoop infrastructure on-premises.

“Jason is a key addition to the team as we continue to scale our business,” Sreekanti said. “Jason’s deep software marketing expertise and experience in driving business growth will help us to expand BlueData’s presence in existing markets, as well as reach new markets worldwide. We are very pleased to have him join our team.”

Schroedl comes to BlueData from Cisco Systems, where he was director of product and solutions marketing for the cloud computing and data center software business. He led global marketing for Cisco’s portfolio of data center automation, cloud management, and systems management software – including products from multiple acquisitions, software for the Cisco Unified Computing System (UCS) server business, and product extensions for Big Data. Schroedl joined Cisco from newScale, where he was vice president of marketing and helped to lead the company from its early stages as a venture-backed startup through subsequent global growth and acquisition by Cisco in 2011.

“I was drawn to BlueData by the caliber of the founding team and the breakthrough technology they’ve built to solve infrastructure challenges in the rapidly growing Hadoop market,” said Schroedl. “BlueData is addressing a huge – and largely untapped— opportunity at the infrastructure software layer for Big Data. I look forward to working with the team to build upon this momentum and help drive the company’s future success and growth.”

About BlueData

BlueData is the pioneer in Big Data private cloud. The company is democratizing Big Data by streamlining and simplifying Big Data infrastructure and eliminating complexity as a barrier to adoption. With its EPIC software platform, enterprises can now build agile, secure and cost-effective Big Data deployments that deliver value in days instead of months and at a cost savings of 50%-75% compared to traditional approaches. With BlueData, enterprises of all sizes can create a public cloud-like experience from their on-premise environments and get the same value out of their Big Data as companies like Google, Facebook and Yahoo at a fraction of the cost and with far fewer resources. Based in Mountain View, CA, BlueData is founded by a highly experienced team from VMware, Akamai, Intel and SGI and backed by industry luminaries from Silicon Valley. For more information, contact