VC-backed Booker buys Frederick

Booker, a platform for service commerce, bought San Francisco-based Frederick, a marketing automation platform for appointment-based service businesses. Terms of the deal were not disclosed. Last year New York-based Booker raised $95 million in a Series C funding round led by Medina Capital. Bain Capital Ventures, Revolution Ventures, TDF Ventures and Grotech Ventures have also invested in the company.


NEW YORK – MARCH 8, 2016 Booker, the leading platform for service commerce, announced today the acquisition of Frederick, ( an intelligent marketing automation platform for appointment-based service businesses. Through the acquisition, Booker expands its leadership in fueling the service economy, and helps fulfill its promise of helping service SMB owners improve their customer experience and satisfaction, leading to greater revenues and greater freedom to focus on the work they love.

Booker offers SMBs a sophisticated but incredibly easy-to-use platform to run and grow their business.  Adding Frederick to the Booker platform provides another layer of intelligence to automated marketing for customers, an improvement over broad email blasts and often-unprofitable, one-size-fits-all promotions. Significantly more advanced than competitive solutions, Frederick automatically syncs with a business’s schedule to know when they have an open slot in their calendar, and promotes these openings through highly targeted text and email campaigns. In addition, Frederick’s new approach to seamlessly collecting customer feedback drives increased positive online reviews. Frederick uses the Net Promoter Score (NPS) methodology, which is used to gauge the loyalty of a business’s customers as well as their likelihood of referring business. Whether growth or increased profitability is the goal, NPS acts as a leading indicator of growth. This level of easy-access business intelligence is unheard of for most SMBs.

All told, Frederick customers are seeing an average revenue growth of 30 percent year over year.

“Booker has long integrated with Frederick as a software partner, so we knew first-hand that it provides a level of intelligence and effectiveness that is leaps and bounds ahead of its competition. Frederick’s intuitive, data-driven marketing gives business owners a real opportunity to reclaim the thousands of dollars lost on empty chairs and slow days,” said Josh McCarter, CEO of Booker. “This is the new face of service commerce, or as we call it “s commerce” – the ability to keep customers happy and coming back with a single, simple, smart solution that truly anticipates their every need.”

Frederick will continue to retain its existing brand and provide integration with other business management solutions. As part of Booker, Frederick gains instant access to the company’s established brand reputation and expansive customer base, which includes more than 110,000 professionals at nearly 10,000 locations across the US.

“Joining forces with Booker allows us to boost our reach and credibility much faster than we could have done on our own,” said Corey Kossack, Co-Founder of Frederick. “Booker is truly a powerhouse in the industry, and is aligned with our mission of helping SMBs run and grow. Together, we can offer the kind of end-to-end management and marketing platform that every services business needs to be successful.”

The acquisition also accelerates Booker’s strategy to enter new markets such as automotive, a key initiative following the company’s $35M Series C funding round last March. Terms of the deal were not disclosed. More than 200 Booker customers have already started using Frederick as part of an initial internal rollout.

About Booker

Booker is the leading technology platform in service commerce, delivering an end-to-end platform for business owners to compete in the rapidly growing market for local on-demand services. Booker offers SMBs an all-in-one solution with automated online booking, payment acceptance, customer management, and marketing (both in-store and ecommerce). Booker makes it easy for SMB owners to run and grow their business, enabling them to spend more time enjoying the reasons they launched it. Headquartered in New York City, Booker is used by more than 110,000 professionals at nearly 10,000 locations.  For more information, visit