Return to search

VC-backed Deliv taps Amazon’s Helms to head delivery operations

Deliv said Wednesday that it has hired Jeff Helms to head its delivery operations. Previously, Helms worked at Amazon where he launched its first logistics delivery stations in North America. Headquartered in Palo Alto, Calif., Deliv is a provider of same-day delivery services. Its backers include Upfront Ventures and RPM Ventures.


PALO ALTO, Calif., July 2, 2014 /PRNewswire/ — Same-day delivery start-up, Deliv, today announced the appointment of Jeff Helms as Head of Delivery Operations. The former senior Amazon leader joins the crowdsourced, same-day delivery provider as it plans for rapid expansion across the country.

In addition to managing last mile operations in Southern California, he spearheaded the launch of the first Amazon Logistics Delivery Stations in North America. Helms is a graduate of the United States Military Academy at West Point and held senior responsibilities around routing optimization, operational logistics and metrics and mitigating delivery barriers.

As the same-day delivery space quickly heats up across several vertical segments, each with different requirements, Deliv remains focused on addressing the unique needs of omnichannel retailers. Unlike consumer-initiated marketplaces that become the middleman in the transactions, Deliv is obsessively focused on one thing and one thing only – simply delivering products to customers anywhere at any time across the last mile. This solution ensures that the retailer retains the trusted direct relationship with their customers.

Helms’ experience building and managing scalable and reliable logistics networks makes him a natural fit for Deliv. His focus on ensuring an optimal customer experience and knowledge of attaining profitable delivery economics will help broaden Deliv’s business and respond to mall operators and retailers’ push to scale on a national level.

Daphne Carmeli, Deliv founder and CEO, commented, “Hiring Jeff is a major coup and is further acknowledgement of the market leadership position we have established in a fast growing space. We are seeing a massive push from some of the country’s leading retailers for us to scale our national delivery network quickly. We couldn’t find a better fit for us in terms of his extensive logistics operations experience as well as his ability to adapt to our start-up team culture.”

Helms added, “Leaving Amazon to join a startup was a serious decision, but also an easy one once I met the Deliv team and examined their model. I was blown away by their totally disruptive way of solving the challenges of last mile logistics in today’s very competitive world, challenges that all of the nation’s retailers need to solve. From my experience building and managing asset-based logistics services, their ability to leverage the crowd offers a scalable and economical solution that will undoubtedly change the game in the delivery environment. I am really excited to support Daphne and her very impressive team in expanding Deliv’s market-leading technology and services platform.”

About Deliv
Deliv is a crowdsourced, same-day delivery service that extends the reach of omnichannel retailers and helps them enhance their customer experience by giving customers the choice to receive their items whenever and wherever they want. Deliv allows retailers to offer their customers a same-day delivery option as they shop from their website, mobile app or from their physical brick and mortar store. By simply adding the Deliv same-day delivery option into their existing checkout process, the retailer preserves the customer shopping experience, fulfils orders from inventory from their local brick and mortar stores all while maintaining ownership and data from each customer transaction.

Deliv has partnered with over 125 national and regional retailers, as well as the nation’s four largest mall operators, who manage nearly 800 malls across the country. Deliv is headquartered in Palo Alto, California, and is backed by some of Silicon Valley’s leading venture capital firms. For more information, visit