VC-backed Drift hires VP of customer success and services

Boston-based Drift, a conversation-driven marketing and sales platform, has named Julie Hogan as vice president of customer success and services. Previously, Hogan worked at HubSpot where she most recently was vice president of customer success management and international services. Drift’s backers include General Catalyst, CRV, HubSpot and Sequoia Capital.


BOSTON–(BUSINESS WIRE)–Drift, the world’s first and only conversational marketing and sales platform, today announced that Julie Hogan has joined the company as Vice President of Customer Success and Services. Hogan comes to Drift from HubSpot, where she had been since 2010, and most recently served as Vice President of Customer Success Management and International Services.

“We are thrilled to welcome Julie to our team. She’s a seasoned leader with an obsession for being customer-driven and a track record of success helping businesses market and sell,” said Drift’s CEO David Cancel. “There’s an undeniable change happening in the world right now: potential customers have all of the power, and as a result, place a premium on customer experience and how easy it is to communicate and buy from a business. Julie and her team will be responsible for leading this movement, educating the market, and helping businesses all around the world continue to make the shift to Conversational Marketing.”

While at HubSpot, Hogan was responsible for retention and upsell of HubSpot’s global direct customer base and customer success team, as well as HubSpot’s European, APAC, and Latin America Services teams, managing $24M in recurring revenue. She also led the strategy and execution of all global expansion for HubSpot’s Services organization, and was responsible for building, developing, and leading those teams in Dublin, Sydney, Singapore, Latin America, Japan, and Germany. During this phase of global expansion, she spent time living in both Dublin and Singapore. Prior to HubSpot, Hogan worked at Deloitte as a Human Capital Consultant.

Over 50,000 businesses use Drift today to provide a modern buying experience for potential customers and shrink the sales cycle from weeks to days. Unlike traditional marketing and sales software that relies on forms, cold calls, and countless follow-up emails, Drift connects businesses with website visitors in real-time using bots and artificial intelligence. To learn more about Drift and the Conversational Marketing revolution, visit

About Drift
Drift is the world’s first and only conversational marketing and sales platform. With its quickly evolving set of tools and playbooks, Drift is leading businesses through the customer-driven revolution by using conversations to unlock hypergrowth. Customers use Drift to provide a modern buying experience for potential customers, generate more qualified leads, and dramatically accelerate the sales cycle. Based in Boston, Massachusetts, Drift is a venture-backed company founded by serial marketing technology entrepreneurs David Cancel and Elias Torres. Learn more at