Adds Financing

German online marketplace for for baby products,, has added an undisclosed amount of venture financing from existing investors Acton Capital Partners, DN Capital and High-Tech Gründerfonds. Details of the round were not released, though said “a high seven-figure sum has been injected into the company.”

PRESS RELEASE, Germany’s largest online shop for everyday baby products, has successfully completed a new round of financing. The funding was raised in an internal round from existing investors Acton Capital Partners, DN Capital and High-Tech Gründerfonds, who over the past year have been convinced by the company’s strong growth and professional management. A high seven-figure sum has been injected into the company.


In 2011, its first full fiscal year, showed impressive growth. The sales volume of the online shop, which was founded in 2010, rose to 1,000 orders shipped every day. The range covers more than 11,000 products for babies and moms. The firm’s customer base now comprises over 100,000 parents. A majority of orders comes from existing customers – a fact that underlines the high level of user satisfaction. The money raised will be used to further extend the product range, thereby ensuring the company’s position as the market leader. In addition, will continue to invest in brand-building in 2012, following a successful TV campaign in 2011.


“We consider the fact that we were able to structure our series B financing as an internal round an acknowledgement of our hard work and achievements”, says Konstantin Urban, founder and Managing Director of Co-founder Alexander Brand adds: “The new capital will allow us to further increase our monthly turnover, which is currently EUR 1.5 million, and to extend our range to include car seats, strollers and baby clothing.”


“The performance of in 2011 was extraordinary”, says Nenad Marovac, Managing Partner of DN Capital. “The growth in monthly sales of 600 percent year-on-year has certainly exceeded our expectations.”


“Since our initial investment in spring 2011, has shown impressive growth and is now the clear market leader in the German-speaking world”, comments Christoph Braun, Managing Partner of the Munich growth equity investor Acton Capital Partners. “That’s why we were more than happy to act as lead investor in this round and to increase our stake.”


In addition to Christoph Braun from Acton, the three-person advisory board of comprises Nenad Marovac, Managing Partner of DN Capital, and Jochen Gutbrod, a private investor and former Deputy Chairman of the publishing group Georg von Holtzbrinck.


About is Germany’s largest web store for baby products of daily need. The internet retailer offers more than 11,100 products of over 200 brands, that young parents can comfortably order from home. The offer ranges from diapers, baby food and skin care to safety products as for example gates and monitors. Recently the new category “On the road” (“Unterwegs”) was launched offering a wide selection of strollers and car seats. was initiated by Konstantin Urban, Alexander and Dagmar Mahnel in October 2010. The Munich based company currently employs 20 staff members.


About DN Capital


DN Capital is a global early stage and growth capital investor in digital media, ecommerce and software companies with offices in London and Palo Alto. DN Capital’s objective is to identify, invest in and actively support its portfolio companies to become global leaders. Portfolio companies include Shazam Entertainment, Endeca Technologies (sold to Oracle), Datanomic (sold to Oracle), OLX (sold to Naspers), JacobsRimell (sold to Amdocs),, Eyeka, Mister Spex, Digital Chocolate and Tbricks. The professionals at DN Capital bring over 50 years of private equity experience to their investments, and actively work with portfolio companies to steward their growth through the various stages of development. Additional information about the firm and its portfolio companies can be found on its website at


About Acton


Acton Capital Partners ( is an independent, partner-led growth equity investor in the internet and mobile communications sector. The investment focus of Acton’s Heureka Growth Fund, established in 2008, is consumer-oriented business models in media, e-commerce and online marketplaces.The Acton team has also managed the corporate venture capital company of Hubert Burda Media, one of the leading German media groups. Investment success stories include AbeBooks, Alando,, Elitepartner, HolidayCheck, OnVista and zooplus.