Zarget picks up $6 mln Series A

Zarget, a provider of marketing automation software, has secured $6 million in Series A funding. Sequoia India led the round with participation from return backers Accel and Matrix Partners.


WALNUT, CA (November 2, 2016) – Zarget today announced it has raised $6M Series A round of funding, led by Sequoia India, with participation from current investors Accel, and Matrix Partners. The company plans to use funds to scale its marketing automation products and help small businesses easily optimize their web presence in real-time without any coding skills required.

Marketing Automation Software for the Masses
Websites are the number one marketing channel for SMBs, however small business owners lack the time, budget and IT knowledge to manage and improve the performance of their web pages. On top of this, none of the optimization software today works for HTML5 dynamic elements, such as image carousels, animation and pop-up menus, which are used in the vast majority of websites.

Another major problem stems from trying to decide on the right combination of tool providers. Dozens of competing offerings exist; but the solutions are not integrated. This means companies are forced to use one provider for A/B testing and another for heatmaps, which leaves your data in multiple silos and no easy way to address online behavior patterns, such as where drop offs are occurring, and be subjected to security vulnerabilities such as clickjacking. The impact is staggering, with billions of dollars in lost revenue and trillions of dollars in merchandise left in shopping carts each year.

With Zarget’s all-in-one platform, any business owner has an easy and affordable way to become an effective digital marketer and improve performance of their websites instantly, without learning how to code or hiring an expensive IT department. Zarget offers all of the capabilities of competing solutions and more – including A/B testing, dynamic heatmaps, funnel analysis, form analytics, and user polls and feedback – but at 10% of the cost, and it’s backed by exceptional 24/7 customer support.

Best of all, businesses gain access to the industry’s first Chrome plugin that lets you make changes instantly from within the browser. This eliminates the kind of complexity and costs that are typically only available for large enterprise teams. Starting as low as 50 cents per day, any small business owner or digital marketer can magically turn their website into a visualization dashboard for marketing automation, optimization and testing, and gather actionable insights needed to make critical improvements on the fly.

The solution arrives at a much-needed point in time, with record holiday online sales expected, and nearly 50% of all SMBs forgoing a website altogether due to costs, lack of resources and the technical knowledge required to maintain it.

“Zarget has an exceptionally talented team of product engineers who’ve spent the past 10 years developing customer relationship management business automation software that’s already in use by leading enterprises today,” said Shailesh Lakhani, Managing Director, Sequoia India. “We’re excited to back a team with such proven capabilities and believe their marketing platform will become an essential fixture within the SMB marketplace for many years to come.”

In addition to the latest round, Zarget is announcing recent growth and customer traction with more than 1,000 customer signups in 10 countries in just four months since launch, including leading brands like Landesk in the US, BizTalk360 in the UK, and Buscape in Brazil.
“Zarget’s A/B testing and HeatMaps made it easy and affordable for us to launch experiments and make the proper decisions to improve our customer experience,” said Anand Krishnamoorthy, CEO of Wedtree, an online store for wedding gifts. “Although we did not have the resources of a full-fledged marketing team, we were able to create page variants quickly, with the confidence of knowing exactly what to do. As an example, after replacing the product category images with the individual products we saw a powerful spike with clickthrough rates increasing by a whopping 54%.”

Zarget was founded in 2015 by three seasoned SMB entrepreneurs, Arvind Parthiban, Naveen Venkat, and Santhosh Kumar, who spent a decade at Zoho building business productivity tools and customer relationship management software. The company has now raised $7.5 million to date from global venture capital firms Sequoia Capital, Accel Partners and Matrix Partners.

About Zarget
Zarget is a SaaS-based web optimization and marketing platform that provides comprehensive solutions for small- and medium-sized businesses. For more information, visit or learn more on Facebook at, or on Twitter at @ZargetHQ.