ViewLift raises $8 mln, taps NeuLion’s Brown as revenue chief

ViewLift, the New York provider of an over-the-top content distribution and monetization platform, closed an $8 million funding round. Weekapaug Partners and Robert Hisaoka joined previous investors Ted Leonsis, Clark Ventures, New Enterprise Associates, Revolution and others. In addition, ViewLift said it named Steven Brown chief revenue officer. Brown joins ViewLift from NeuLion Inc., the Plainview, New York, specialist in digital video broadcasting, distribution and monetization, where he was senior vice president of advertising solutions and platform sales.

Press Release

ViewLift Announces $8 Million in New Funding, Expands Platform to Apple TV and Adds Key Sales Executive

Funding will support continued hyper growth, accelerating sales, marketing and platform development

Washington D.C. and New York, NY – April 7, 2016 – ViewLift, a leading OTT content distribution and monetization platform, announced today it has closed an $8 million funding round, with the Robert and Walter McCormack-led Weekapaug Partners and Robert Hisaoka joining existing investors Ted Leonsis, Clark Ventures, New Enterprise Associates, Revolution and others.

Rapid consumer adoption of Smart TVs, mobile & other connected devices to access video content requires content owners to embrace OTT to serve their current audiences and develop new ones. Content owners can find this environment – with dozens of separate operating systems – as complex as it is promising. Through ViewLift, they can reach their audience on every device. U.S. OTT viewership is 181 million people – and the connected TV audience has been projected at 140 million.

Since launching in 2015, ViewLift has rapidly grown to become the leading independent platform-as-a-service (PaaS) OTT solution. By leveraging ViewLift, customers have been able quickly to expand their businesses to OTT applications for home and mobile devices, reaching tens of millions of new customers each month. With ViewLift, customers can rapidly create and deploy scalable content distribution, accessing 28 mobile and OTT devices through native, branded applications.

Steven Brown, OTT industry veteran joins ViewLift as Chief Revenue Officer

Most recently SVP of Advertising Solutions and Platform Sales for NeuLion, Inc., Brown previously held senior sales roles with digital marketer and publisher SilverCarrot; United Online (the public company formed by the merger of NetZero and Juno); and IGN Entertainment’s Snowball. He started his career with sports powerhouse WFAN.

“Steven Brown has long been a trusted guide for content companies looking to succeed over-the top,” said ViewLift CEO Rick Allen. “He has a proven record of building industry-leading sales teams, and helping content companies both retain their viewers and add new audiences. We have the right leader to make our best-in-class platform the obvious solution for video providers wanting to win in the crowded content landscape.”

ViewLift platform expands to Apple TV, increasing footprint to 28 different devices

The ViewLift platform now reaches 28 mobile and OTT devices, with the addition of its first client application on the new AppleTV platform. Created for SnagFilms, the app offers hundreds of award-winning independent films and television shows on the newest member of the Apple device family. The custom-designed app uses breathtaking visuals and the latest in immersive interfaces (including parallax scrolling); a seamless watching experience that can begin on any device and resume in place on any other; and a full array of film information and viewer interaction.