Performance marketing software provider Acquisio Inc has secured undisclosed funding from Wellington Financial, a Canadian specialty finance firm. The investment was made by Wellington Financial Fund V, which raised $300 million last November. Headquartered in Brossard, Québec, Acquisio has developed technology that enables digital marketers to optimize the results of their search, social, mobile and display marketing programs. It said the partnership with Wellington will help the company scale and deliver more differentiated products. Founded in 2003, Acquisio is backed by Canadian venture capital firms Emerillon Capital, Fonds de solidarité FTQ and Tandem Expansion Fund.
Acquisio taps Wellington Financial Fund V for Financing
Montreal and Toronto, Canada (April 29, 2016) – Acquisio, a world leader in performance marketing solutions for small businesses and the companies who serve them has announced a True Growth Capital financing from Wellington Financial LP, a privately-held specialty finance firm.
Acquisio’s product enables digital marketers to optimize the results of, and report on, their search, social, mobile, and display marketing programs. Acquisio uses machine learning to dramatically improve search marketing results while streamlining and automating the campaign management and reporting process. With more than 400 clients and $2 billion ad spend under management, Acquisio is recognized as being one of the fastest growing companies in North America, winning the Deloitte Tech Fast 500 and Fast 50 awards for five consecutive years. Acquisio’s software is used by category-leading companies like Sensis, Hanapin Marketing, iRep, Yellow Pages and Microsoft.
“With Acquisio’s innovative marketing technology solution for Small Business and for the companies who serve SMBs, along with the large, underserved market opportunity, Acquisio is the perfect candidate for Wellington’s True Growth Capital,” said Mark McQueen, President & CEO of Wellington Financial LP.
“As Acquisio continues to invest in our core competency of big data science and machine learning technology, having a collaborative partner like Wellington accelerates our ability to scale and deliver ever more differentiated products,” said Acquisio CEO Marc Poirier. “We are extremely happy to be working with Mark McQueen and the team at Wellington to help us execute on our strategic aspirations.”
About Wellington Financial LP
Wellington Financial LP is a privately-held specialty finance firm providing term, venture and amortizing loans up to $40 million. Wellington Financial LP is currently managing a $900 million investment program with offices in Menlo Park, Santa Monica and Toronto. Wellington Financial LP is managed by a partnership controlled by fund management and Clairvest Group Inc. (CVG:TSX), who jointly have contributed a large financial stake to the Fund. LPs include several of Canada’s largest institutional investors, crown corporations, financial institutions and pension funds. Please visit the fund website at www.wellingtonfund.com.
Acquisio is a high-powered performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display.
Serving more than 400 agencies and running 300,000 campaigns and 2.4 million bid adjustments a day, Acquisio is recognized as being one of the fastest growing companies in North America, winning the Deloitte Tech Fast 500 and Fast 50 awards for four consecutive years.
Acquisio has its headquarters in Montreal, and has offices in New York, Seattle, Texas, London, and Tokyo. For more information, contact Acquisio.
For additional information:
Wellington Financial LP
Tel: (416) 682-6007, email@example.com
Tel: (450) 465-2631, firstname.lastname@example.org
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