Leaders Fund signs up for $8 mln investment in Zaius

Zaius, a business-to-consumer marketing startup, has closed a US$8 million investment. It was led by _Underscore.VC and joined by Leaders Fund, a Canadian venture capital firm that launched an enterprise software fund in January. Existing investor Matrix Partners also participated. Based in Boston, Zaius aims to empower direct-to-consumer marketers to maximize customer lifetime value by unifying all interaction data in a single platform. It plans to use the funds raised to grow sales and marketing, enhance its technology, and expand partnerships.


Zaius Raises $8 Million to Fuel Explosive B2C CRM Customer Growth

New funds will be used to grow sales and marketing, further increase the ease and speed of integration, and expand partnerships

BOSTON, June 15, 2016 /PRNewswire/ — Zaius, the only CRM built for the scale and velocity of business-to-consumer (B2C) marketers, today announced it has closed an $8 million investment led by _Underscore.VC, with participation from Leaders Fund and existing investor Matrix Partners. Zaius is pioneering the B2C CRM category and experiencing rapid growth as it meets explosive demand from household brands such as Nine West and Easy Spirit as well as innovative e-commerce businesses like Moda Operandi.

“I’ve used or tried most of the digital analytics platforms, email service providers and other marketing applications available but the ability to quickly analyze digital behavior and execute marketing campaigns against the insights has been elusive,” said Andy Cho, VP of E-Commerce Nine West Group. “With a unique combination of flexible analytic capabilities, integrated cross-channel marketing execution, and ease of use, we see Zaius as the future of CRM.”

“Over the years we deployed a number of point solutions which led to multiple versions of the truth across the organization,” said Keiron McCammon CTO Moda Operandi. “The result was that our business was unable to make quick, well-informed decisions without a lot of manual effort. We brought in Zaius to unify our data and be the single source of truth on which all business decisions are made.”

Zaius empowers direct-to-consumer marketers to maximize customer lifetime value by unifying all customer interaction data in a single platform, making it possible to understand key revenue-drivers and automate customer touch points across every channel. With the additional funding, Zaius will grow sales and marketing to respond to the market opportunity, further increase the ease and speed of integration, and expand partnerships across the marketing ecosystem.

“B2C marketers know that it’s nearly impossible to maximize customer lifetime value without a system that connects and understands every individual customer interaction with their brand,” said Mark Gally, CEO of Zaius. “We’ve responded to this need by building a customer-centric, channel-agnostic application that marketers can easily connect to their existing marketing infrastructure, making each channel more intelligent, relevant, and effective. And the results have been dramatic, with our typical customer seeing a 20% increase in customer lifetime value in the first year alone.”

“It takes a customer-centric approach to solve the massive problems created by years of channel-centric marketing,” said Michael Skok, Co-Founder and Partner at _Underscore.VC. “The world’s leading brands are in such pain as their customer interactions fragment and become more real time across web, mobile and social. Zaius is finally bringing this all together – filling the CRM gap in the business-to-consumer marketing technology stack. They are poised to make as big of an impact for B2C companies as Salesforce did for B2B companies.”

“Zaius is the only company we’ve seen that can deliver the holy grail for marketers – a unified view of every customer,” said David Stein of Leaders Fund. “While marketing clouds like Adobe and Oracle may claim to solve the problem, they don’t. Only Zaius ties understanding to action in a single platform, unlocking exponential revenue growth for B2C companies.”

About Zaius
For direct-to-consumer marketers who need to increase revenue, Zaius B2C CRM unites all customer interaction data in a single platform, empowering marketers to understand revenue-drivers and orchestrate campaigns that maximize customer lifetime value. Unlike Salesforce, Adobe, and other legacy solutions, Zaius is truly channel-agnostic, and arms marketers with the event-level behavioral intelligence needed to engage customers whenever and wherever it will be most effective. Zaius is based in Boston and backed by investors including Matrix Partners, _Underscore.VC, and Leaders Fund.

Eric Keating

Photo courtesy of Zaius