VC-backed Kateeva hires marketing VP

Newark, California-based Kateeva, a production equipment provider for makers of advanced electronics technologies, has named Dr. Jeff Hebb as vice president of marketing. Previously, he worked at Applied Materials. Kateeva’s backers include Cybernaut Venture, GP Capital Shanghai, Redview Capital and TCL Capital.


NEWARK, CA–(Marketwired – Jul 28, 2016) – Kateeva today named Jeff Hebb Ph.D. as Vice President of Marketing. He joins Kateeva from Applied Materials. He’ll lead the global marketing organization and take charge of positioning the company’s inkjet printing production equipment in existing and new markets. In the newly created role, he’ll drive the team applying Kateeva’s superior YIELDjet™ technology to each customer’s unique requirements, and help display manufacturers optimize the benefits of YIELDjet products in their OLED mass-production fabs.

Hebb joins as Kateeva enters a new growth stage. The company’s YIELDjet FLEX system is today’s Process Tool of Record (PTOR) for Thin Film Encapsulation (TFE), a critical step in flexible OLED mass-production. It’s the first product to emerge from Kateeva’s YIELDjet platform, and has helped enable a new class of bendable, roll-able and foldable devices. The next YIELDjet product will leverage the same breakthrough capabilities to enable RGB OLED mass-production for affordable OLED TVs.

“Jeff has a great mind for strategic marketing and product positioning, and a keen understanding of customers’ technical priorities and challenges,” said Kateeva’s President and COO, Conor Madigan, Ph.D. “These are imperative attributes when helping manufacturers transition to complex new production processes. His appointment deepens our technical brain trust, and enriches our capability to serve customers in the most collaborative way. His knowledge, expertise and ideas will further fuel our growth. We’re delighted to welcome him on board.”

Hebb commented, “Kateeva offers the best of all worlds: young Silicon Valley hardware company; inventive team; enabling technology with broad applications potential; customers stretching technical limits to innovate exciting products, and a fast-growing installed base. It’s exciting to be part of this high-energy company.”

Hebb has spent his career in the semiconductor capital equipment industry. At Applied Materials he was Director of Product Marketing for the Front-End Products Business Unit. He drove key growth-related initiatives for epitaxy, rapid thermal processing, and plasma oxidation/nitridation product lines. Special responsibilities included: developing and marketing differentiated process solutions for logic and memory devices, managing joint development programs with customers to develop new applications, and developing strategies for expansion into adjacent markets.

Before Applied Materials, Hebb spent a decade at Ultratech, Inc., first as Director of Laser Product Technology, then Vice President of Worldwide Technology Transfer. He ended his tenure as Vice President of Marketing for the Laser Products Division. While there, he played a central role in introducing the first laser annealing equipment into high-volume semiconductor manufacturing, and achieving market leadership in the advanced annealing sector. He began his career at Axcelis as Principal Scientist and Director of Process Technology in the Thermal Systems Division.

Hebb holds a bachelor’s degree in mechanical engineering from the Technical University of Nova Scotia. He obtained master’s and Ph.D. degrees, both in mechanical engineering, from the Massachusetts Institute of Technology (MIT). He holds six US patents and has authored more than 30 publications.

YIELDjet is trademarked by Kateeva, Inc.

About Kateeva, Inc.
Kateeva makes breakthrough production equipment for manufacturers of advanced electronics technologies. The company has pioneered a precision deposition technology platform that uses innovative inkjet printing to deposit coatings on complex applications with blinding speed and superb accuracy. Technology leaders use Kateeva’s solution to enable cost-effective mass production of flexible and large-size OLED displays, among other products. Kateeva is headquartered in Newark, Calif., maintains operations in Korea, China, Japan and Taiwan, and is backed by leading Venture Capital firms and other investors.