Bechtolsheim, Shriram and more back IoT company Xperiel

Sunnyvale, California-based Xperiel, a provider of an Internet of Things platform used by major sports and consumer brands, announced it has raised $7 million in its first round of funding. Participating in the round are a host of individual investors, including Sun Microsystems’ co-founder Andy Bechtolsheim, founding Google board member Ram Shriram, Stanford President John Hennessy, Scott Cook of Intuit, Dave Scially of the Golden State Warriors, Omaha Storm Chasers’ owner Gary Green, Google board member Diane Greene, Google executive Shona Brown, and Uber founder Garrett Camp. Also participating are Los Angeles Dodgers and Major League Baseball. Xperiel said it will use the funding to support the development of its cloud-based platform that connects scoreboards, signage, merchandise and concessions with mobile devices.

Source: Press release