Hunziker joins 4moms

4moms, which is backed by Bain Capital Ventures, said Monday that Florian Hunziker will be joining the company as Chief Operating Officer and Amy Villeneuve has been appointed to the Board of Directors. 4moms is a robotics company that makes high-tech baby gear.


February 22, 2016 10:14 AM Eastern Standard Time
PITTSBURGH–(BUSINESS WIRE)–4moms®, a consumer technology company that applies robotics, technology, innovative design, and deep consumer insights to develop dramatically better products, announced today that Florian Hunziker will be joining the company as Chief Operating Officer, and Amy Villeneuve has been appointed to the Board of Directors.

Hunziker brings a depth of management and product development experience from previous senior leadership roles at technology companies including HARMONIX and Electronic Arts. As COO at 4moms, he will assume responsibility for Engineering, Supply Chain, Sales, Finance, Human Resources, and Legal. He will be focused on driving continued growth, streamlining business processes to recognize efficiencies, and launching new innovations in the juvenile products industry.
“The 4moms team is driven, hardworking, and dedicated to the continued strategic growth of the brand,” said Hunziker. “I’m proud and humbled to join the team, and am excited to lead the company in its efforts to optimize operations and bring dramatically better products to market.”
Hunziker previously served as COO of HARMONIX where he oversaw HARMONIX’s transition from a VIACOM subsidiary to private company. Hunziker also worked at Electronic Arts where he led independent game studio outreach efforts in North America for their digital interactive entertainment franchises. He was previously a Vice President of Private Equity and Venture Capital at BancBoston Capital. Hunziker received his MBA from Stanford University and a Bachelor’s degree in Business Administration from The University of California, Berkeley.
Amy Villeneuve brings a wealth of technology and robotics experience to her new position on the 4moms Board of Directors. As President and COO of Kiva Systems, she spearheaded the growth of the tech startup, ultimately leading to its acquisition by Amazon for $775M. Following the acquisition, she joined Amazon as Vice President of Amazon Robotics.
“4moms is an incredible brand with highly differentiated products,” said Villeneuve. “I’m excited about the opportunity to leverage my experience and collaborate with the 4moms leadership team to further grow and scale the business.”
Prior to her role at Kiva Systems, Villeneuve served in senior level leadership roles at Agero across Marketing, Strategy and Product Innovation and was also a Principal at The Parthenon Group. She has a background in the automotive industry, working in leadership roles at Stoneridge, and Delco Products division of General Motors. Villeneuve received her MBA from Harvard Business School, her Masters of Manufacturing and Industrial Engineering from Rensselaer Polytechnic Institute, and her Bachelor’s degree from Clarkson University.
“4moms has seen great success through recent company growth and product expansion. As we continue to develop our brand, enter new categories and expand our relationships with retailers, it is important to have a strong leadership team in place,” said Rob Daley, CEO of 4moms. “Having both Florian and Amy onboard will not only help us stay on course, but their deep experience and fresh ideas will bring a new and dynamic perspective to the organization.”
About 4moms
4moms® is a consumer technology company that leverages robotics, technology and innovative design to disrupt and redefine existing industries. The company has transformed the juvenile products baby gear industry with products like the 4moms origami®, the world’s only power-folding stroller; the 4moms mamaRoo® infant seat that replicates the bouncing and swaying motions parents make when soothing their babies; and the 4moms breeze® playard that opens or closes in one simple step. The company, founded in 2005 and based in Pittsburgh, Penn., has twice been honored with the prestigious Red Dot award for outstanding product design, and was recognized, in each of the last five years, by Inc. magazine as one of the fastest-growing private companies in the United States. 4moms products are currently sold at buybuyBABY, Target and Babies R Us, and are available in more than 50 countries around the world. For more information, visit