Armstrong Hooks Up With Radio Shack

“Two words: Radio Shack.”

That was the tweet from ESPN reporter Bonnie Ford, who’s covering the Tour de France for the sports cable network. The tweet was in response to the speculation that has been running rampant on the Twittersphere and elsewhere over what new U.S.-based sponsor seven-time TDF champion Lance Armstrong has partnered with for 2010 and beyond.

Armstrong is expected to announce the U.S. sponsor on Thursday. In the meantime, I’ve heard several possibilities, including Twitter (Armstrong has more than 1.5 million followers on the micro-blogging site). I even read a rumor that Amazon (and by association its newly acquired VC-backed Zappos) were gonna get the nod from Armstrong.

Oracle was looking like the strongest horse in the race, especially when this website popped up for Oracle Cycling.

But Ford broke the news a few hours ago on Twitter that Radio Shack will get the nod. Twitter and Zappos/Amazon will just have to wait.

Radio Shack is not that crazy of a notion. The company is based in Fort Worth, Texas, not far from where Armstrong makes his home in Austin, Texas. And Radio Shack already is in sports sponsorships, including the NBA and Nascar.

To be honest, I wish I were in Annecy, France, where the 18th stage of the Tour de France is set to kick off on Thursday.

Several years ago, I found the VS. channel on my cable. Since then, every July, my sleep patterns are thrown out of whack cause I’m up early to watch the race, and then I catch the replays at night. So you’ll excuse me if I end this post now and get back to the VS. channel.