Attio nabs $7.7m seed

Attio, a data-driven CRM for modern teams, has raised $7.7 million in seed funding.

Attio, a data-driven CRM for modern teams, has raised $7.7 million in seed funding. Point Nine Capital with participation from other investors that included Balderton Capital and Headline.


London, 24 November: Attio, the data-driven CRM for modern teams, has raised $7.7 million in seed funding led by Point Nine Capital with participation from Balderton Capital and Headline. Previous investor Passion Capital and angel investors including Front co-founder and CEO Mathilde Collin, Loom co-founder and CTO Vinay Hiremath, Loom and Hyper co-founder Sahed Khan and Indeed co-founder Paul Forster also participated in the round.

Almost every business uses a customer relationship management tool but current leading platforms have left their offerings unchanged for too long to the detriment of customers. Legacy systems rely on the same cumbersome workflows, which force teams to manually transcribe data into rigid and unyielding processes and leave users unable to tweak settings or create new workflows to suit their business needs.

Attio is enabling a paradigm shift in CRM with its revolutionary new platform, bringing the software in line with a growing generation of build-your-own tools such as Airtable, Notion and Webflow, and Zapier. These tools make it easier for growing startups and large corporations alike to empower internal teams to move quickly through modern, collaborative and flexible no-code platforms to get work done.

Attio’s data model is key to this shift. Instead of manual data entry, Attio continuously ingests, aggregates and enriches data from existing customer interaction streams including calendar, email and analytics platforms to improve both the quality and quantity of data. By leveraging existing data streams, Attio is not only constantly up to date but teams are able to start using it within minutes, compared to weeks for legacy platforms.

Users are given powerful tooling and templates to build out their ideal representation of a CRM on top of their live datasets. This fundamental shift gives teams true ownership of their processes, allowing them to build and maintain dynamic workflows such as renewal tracking, churn mitigation warnings and revenue expansion pipelines – all without the need for expensive consultants or external developers.

A new CRM paradigm for the build-your-own generation
Attio was launched in early 2021 by Nicolas Sharp, a software engineer turned investor at Passion Capital and Alexander Christie, former VP of engineering at Attio will use the recent funding to double the size of the team, focusing in particular on engineering and product development, and prepare for full public launch in early 2022.

Whilst other platforms focus on single verticals, such as product-led growth, Attio has been engineered to handle all the CRM needs of a modern business, giving companies an overview of every relationship and process from sales through to recruitment. Team members can dive into the history of each contact, including emails, call notes, and attributes, which can be used to gather insight at each stage of a process. Attio expands and adapts as a business grows, helping to improve a team’s efficiency, data quality, and overall output.

Today Attio is being used by hundreds of paying customers including Coca Cola, Supercell, Saltpay, Causal and Upfront Ventures. The platform is particularly popular with tech-forward and distributed teams with a wide range of data streams.

Nicolas Sharp, co-founder and CEO at Attio, said: “Modern businesses need flexible and collaborative tools that grow and adapt as their operations do, but too many teams are stuck using rigid, unyielding CRM tools that aren’t built for the 21st Century. Attio is the antidote to this. It allows companies to remove manual data entry, drawing from existing data streams like email and calendars, to create a complete dataset before building total customizable workflows on top, empowering teams with the exact workflow they need. We’re really excited about the potential for Attio to transform how companies approach CRM and are looking forward to working with our brilliant investors to achieve it.”

Ricardo Sequerra Amram, partner at Point Nine, said: “We’re excited to back Nicolas, Alexander and the whole Attio team on their mission to build better software for teams to manage relationships. The next generation of software is self-service and product-led but it also empowers users to build very specific workflows through very simple and customisable user interfaces. We believe the CRM space hasn’t yet been disrupted by this next generation of software and are convinced that Attio is a key contender to win this space.”

Daniel Waterhouse, general partner at Balderton, said: “As investors, we can often be in touch with hundreds of companies a week and keeping on top of those relationships is extremely challenging. We immediately saw the potential for a tool like Attio to streamline and automate that process, with a brilliant UI. Nicolas and Alexander are building something truly unique with Attio and we look forward to supporting them as they grow the company.”

Taimur Abdaal, Attio customer and co-founder and CEO at Casual, said: “Using Attio has revolutionised our customer relationships. We’re able to close sales faster, prevent churn more easily and ensure that our sales and marketing team are up to date with crucial information. Attio’s data model, automations, and UI have allowed us to build workflows that are impossible in other platforms. As a growing company, tools like Attio are essential to helping us scale effectively.”

About Attio:
Attio is the data-driven CRM for modern teams. Easily integrate data from your current data streams including Google Workspace, Microsoft 365, and Zapier then build completely customizable workflows on top to manage and cultivate your relationships so you can spend more time interacting with your customers and less time inputting data.