AudienceScience Inc., a New York-based provider of behaviorally-targeted audience analytics for Web advertising, has agreed to acquire Germany-based Wunderloop. No financial terms were disclosed. AudienceScience has raised over $100 million in VC funding from Mayfield Fund, Mohr Davidow Ventures, Meritech Capital Partners and Integral Capital Partners.
AudienceScience, an online advertising technology company driving digital marketing success, announced today plans to acquire Hamburg, Germany based wunderloop. As Europe’s leading provider of integrated targeting services wunderloop offers the possibility to precisely reach target groups on the Internet and was the first company in Germany to qualify for the European Union-backed ‘EuroPriSe’ seal for exemplary privacy protection.
The acquisition, subject to third party approval, comes following the recent purchase of Consorte Media, a leading US-based digital marketing company helping advertisers to connect with Hispanic consumers online.
“AudienceScience is on a steady path of global expansion, having established clear leadership in the industry with regard to superior technology, quality data and unmatched expertise.” said Jeff Hirsch, CEO, AudienceScience. “We are excited about the prospect of enhancing The Audience Gateway platform and strengthening our European presence with wunderloop’s exceptional team and technology.”
wunderloop CEO Torsten Ahlers said, “AudienceScience is the ideal partner for wunderloop. At one stroke, we now have the opportunity to export wunderloop’s successful technology to the US and other markets while also enhancing our range here in Europe with AudienceScience’s great products.”
Wunderloop currently has offices in France, Germany, and The Netherlands. Terms of the deal have not been disclosed.
AudienceScience technology provides a gateway enabling universal access to audiences. This integrated audience platform, The Audience Gateway, drives digital media success. Accessing 200 billion data insights into 386 million people worldwide, AudienceScience empowers marketers with the intelligence and control to execute effective global campaigns. Since 2003, AudienceScience has delivered over 50,000 targeted campaigns for clients including American Airlines, Financial Times, Gannett, New York Times Digital, Nikkei.com, SKECHERS, and Wall Street Journal Digital. For more information, please visit www.AudienceScience.com.