Beverage company Aura Bora serves up $2m seed

San Francisco-based Aura Bora, a beverage company, has raised $2 million in seed funding.

San Francisco-based Aura Bora, a beverage company, has raised $2 million in seed funding. The investors include actor Scott Eastwood.


San Francisco, CA (June 8, 2021) – Aura Bora, the craft sparkling water brand made from herbs, fruits, and flowers announced today that it has raised $2 million in a seed round from early-stage funds, angels, industry veterans, and celebrities including actor Scott Eastwood. The news follows the brand’s latest expansion into 7-Eleven, Sprouts, Whole Foods Pacific Northwest, and Fresh Thyme. In addition, Aura Bora has launched a new subscription service on their website and a limited-edition flavor just in time for summer, Ginger Meyer Lemon.

Notable investors of the funding round include actor Scott Eastwood, musician Marley D. Williams of Rebelution, Leon Chen of Tiff’s Treats, consumer products accelerator SKU, Spacestation Investments, and CPG-focused venture capital fund Balanced Breakfast among others. Aura Bora has noted the proceeds from the capital raise will be used to expand the Aura Bora team, support expansion, and double down on their direct-to-consumer channel. The funding comes as the brand continues to expand distribution at major retailers in the convenience and natural grocery spaces including 200 7-Eleven’s in Virginia and Maryland, Sprouts Farmers Market’s in California, Whole Foods Pacific Northwest, and all Fresh Thyme locations. These announcements follow Aura Bora’s recent feature on Shark Tank where co-founders Paul and Madeleine Voge secured a deal with Robert Herjavec for $200,000 and 15% equity in the company.

“We are excited to see our brand continue to grow at such a rapid pace after our appearance on Shark Tank earlier this year,” said Paul Voge, CEO and Co-Founder of Aura Bora. “With the support, guidance, and insights from our accomplished team of investors, we look forward to evolving Aura Bora and the sparkling water category as a whole. We’ll continue to reject conventional flavors and artificial ingredients, and instead create wild, plant-based combinations made with real ingredients to our consumers.”

Now fans of Aura Bora who purchase the herbal beverage regularly can subscribe to their new subscription service at where you can purchase 12-count variety or 12-count single flavor packs every 2, 4 or 6 weeks. By subscribing, consumers will pay 15% less than a single purchase online and early-access to new products. Aura Bora is also launching a limited-edition flavor that’s only available for purchase online. The new variety, Ginger Meyer Lemon is the perfect refreshment for Summer, made from real ginger and Meyer lemon extracts.

Aura Bora’s five varieties, Cactus Rose, Lavender Cucumber, Peppermint Watermelon, Basil Berry, and Lemongrass Coconut are available for $1.99 per 12 fl oz can at more than 1500 retailers. Aura Bora’s 12-count single flavor and variety packs are also available on the brand’s website. To learn more about Aura Bora, go to

About Aura Bora
Aura Bora is a beverage company in San Francisco, CA. Their craft sparkling waters are made from herbs, fruits, and flowers for earthly tastes and heavenly feelings. All varieties are sugar-free, calorie-free, Whole30 approved, and Non-GMO Verified. The brand is a proud member of 1% for the Planet. Aura Bora can be purchased from Whole Foods, Sprouts, Thrive Market, and 7-Eleven. To learn more about Aura Bora, visit