Broadbase Software Inc. –

MENLO PARK, Calif. – Broadbase Software Inc., a provider of software that integrates and analyzes numerous sources of customer information, went public September 22, offering 4 million shares at $14 apiece. The company’s stock priced well above its $10 to $12 filing range.

Underwritten by Deutsche Banc Alex. Brown, Dain Rauscher Wessels, Thomas Weisel Partners L.L.C. and E*OFFERING, the initial public offering left 17.3 million shares of stock outstanding.

There were no selling shareholders. Venture backers included Benchmark Capital, Mohr, Davidow Ventures, Charter Growth Capital and Accel Partners.

Broadbase develops and markets software that digests consumer information from the Internet and traditional business channels. The information helps e-business clients improve their customer acquisition, retention and profitability.

The company plans to use the expected $51 million generated from the IPO for general corporate purposes including working capital. Broadbase also might use a portion of the proceeds to acquire or invest in businesses, technologies or services that complement its business.

Broadbase has never been profitable, losing $5.5 million in 1997 and $11.3 million in 1998.

Kevin Harvey, a managing member at Benchmark Capital, joined the company’s board of directors in January 1996. Nancy Schoendorf, a general partner at Mohr Davidow, followed in February 1997.

Broadbase Software – Selected Financial

(in thousands, except per share data)

November 28, 1995 (inception) Years Ended December 31 Six Months Ended June 30

to December 31, 1996 1997 1998 1998 1999

Total revenue 3,439 1,447 3,539

Net loss -1,272 -5,487 -11,343 -5,100 -10,887

Net loss per share -4.3 -6.19 -8.85 -4.58 -6.3