Carousell fetches $35 mln

Mobile classifieds app Carousell has raised $35 million in funding. Rakuten Ventures led the round with participation from Sequoia India, Golden Gate Ventures and 500 Startups.


Singapore, 2 August 2016 – Carousell announced today that it has secured an additional US$35 million in funding. Led by Rakuten Ventures, together with Sequoia India, Golden Gate Ventures and 500 Startups, this is one of the largest reported Series B rounds raised in the mobile classifieds space.

The additional capital will accelerate Carousell’s growth into new markets around the world and bolster its product and engineering teams, strengthening its position as one of the largest and fastest growing mobile classifieds marketplaces. The mobile app currently serves 13 major cities, and recently completed its official launch in Hong Kong, where it reached #1 Shopping App on the Google Play Store and #2 Shopping App on the App Store within two weeks after the launch.

“Carousell is shaping the way people come together to buy and sell, and make each other’s lives more meaningful. We are reimagining the traditional classifieds industry by letting anyone with a smartphone snap, list, sell in 30 seconds,” said Siu Rui Quek, Co-founder and CEO of Carousell.

“We will remain focused on nurturing a vibrant Carousell community, and use the latest technology to offer them an intuitive user experience. Some of the areas we’ve been improving include discoverability so that it’s easier for users to find just what they need, community features like Carousell Groups to bring our users closer together, and under the hood improvements for a more enjoyable experience.”

As one of the trailblazers of Singapore’s rapidly growing start-up scene, Carousell enjoys a first-mover advantage in the Asia-Pacific region, where it was the first mobile classifieds app to let anyone with a smartphone buy and sell online. As of June 2016, markets like Hong Kong have seen over 50% growth in transactions month on month since January 2016.

Listings on the Carousell marketplace have also been growing with demand, with more than 35 million listings on Carousell as of June 2016, and more than 70 listings made per minute.

The variety on Carousell has also evolved to reflect the maturing needs of consumers. Beginning with a focus on preloved fashion, the classifieds marketplace has grown to include cars, motorbikes, and luxury goods. The introduction of Carousell Groups early this year has helped to deepen in-app engagement. On average, a Carousell user spends more than 17 minutes per day on the app. When compared against the global average of 17 minutes per day with apps like Instagram, these high levels of engagement validate Carousell’s unique approach towards growing an engaged community.

This growth mirrors the continued rise in mobile penetration, especially in the Asia-Pacific region which is home to 52% of all smartphone users.

Saemin Ahn, Managing Partner of Rakuten Ventures, shares: “When RV (Rakuten Ventures) first invested in Carousell, it was a scrappy and hungry group of founders determined to change the way people transact with one another in the 21st century. We now see their vision and this want for interaction shared by vast groups of people not only in Singapore but also in countries like Indonesia, Taiwan and Hong Kong. We are grateful and humbled to have been on such an exciting journey with the team, and look forward to 2016 and beyond.”

About Carousell
Carousell is a mobile classifieds app that makes selling as easy as taking a photo, buying as simple as chatting. Launched in May 2012, Carousell began in Singapore and has spread to 13 cities around the world. With over 35 million listings, we are one of the world’s largest and fastest growing marketplaces. Carousell has been ranked as the top Shopping app in Singapore, Taiwan, and Hong Kong, and is backed by leading international Venture Capitalists Sequoia India, Rakuten Ventures, 500 Startups, Golden Gate Ventures, and QuestVC. In Singapore, Carousell has a diverse range of products in 29 categories, including cars, lifestyle gadgets, and fashion accessories. Download the app for iOS or Android, and visit for more information.