Chicago’s Target Data Inks $1M

Target Data, a Chicago based marketing and analytics company, has closed on $1 million in venture debt financing from Bay Area firm Western Technology Investments, the startup announced Wednesday. The new debt financing comes on the heels of a $3 million round in 2011 led by Apex Venture Partners, the company said.



Target Data, a marketing solutions firm that combines big data and analytics to help businesses target consumers in the process of moving, announced today that it has secured $1 million in financing from Bay Area firm Western Technology Investments (WTI).


With the new venture debt financing, which comes on the heels of a $3 million round in 2011 led by Apex Venture Partners, Target Data plans to grow its analytics headcount and launch a digital arm to its marketing services to feed its data into online display advertising networks.


Target Data uses its proprietary data collection technology to identify consumers within days of listing their home on the market. By combining rich analytics and predictive modeling with the data, Target Data provides its customers with deeper insights into consumer behavior that enables them to reach households with the right message at the right time.


“We are thrilled to partner with WTI to support our continued growth,” said Ross Shelleman, president and CEO of Target Data. “They have an excellent reputation and venture debt allows us to continue to invest in top notch talent and technology without raising a second round of equity financing. ”


Founded in 1980, WTI has provided more than $3 billion of debt and equity capital to technology and life science companies ranging from early-stage private companies to publicly-traded companies, including Facebook, Google and Juniper Networks.


About Target Data, Inc.

Target Data is a big data firm that provides an end-to-end platform for integrated mover marketing solutions, powered by the most accurate, timely, and comprehensive pre-mover data available. Working with Target Data, businesses can accurately identify, deeply understand, and rapidly market to the greatest number of pre-movers. Target Data’s customers include hundreds of leading firms in moving and storage, banking, insurance, retail, appliance manufacturing, DIY, and cable MSO systems operators.