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Customer loyalty platform fetches over $1 mln, a San Antonio, Texas-based customer loyalty analytics platform, has raised over $1 million in funding. The investors in this round included Lew Moorman, Pat Condon and Pat Matthews of Rackspace, the Geekdom Fund and MaxCDN.

San Antonio, TX (PRWEB) December 03, 2014

Today is launching a new platform that completely automates the delivery, calculation and feedback loop of the industry standard metric for customer loyalty known as the Net Promoter Score® in an entirely self-service SaaS-based platform complete with powerful, in-depth analytics. Companies can proactively engage their customers to identify their strongest brand advocates, or Promoters, to drive increased customer recommendations and referrals. This new customer analytics platform aims to change the way companies drive organic growth, collect actionable feedback and proactively reduce churn.

Strategic advisor and investor, Fred Reichheld, creator of the Net Promoter Score® (NPS for short) says, “ has done an excellent job of enabling the kind of ‘Lean NPS’ process we recommend in “The Ultimate Question 2.0”. With a nice balance between self-service simplicity and a powerfully comprehensive solution, stands out as one of the real leaders in the customer loyalty space.”

Investors include Lew Moorman, Pat Condon and Pat Matthews of Rackspace, the Geekdom Fund, MaxCDN and others. Strategic advisors include Chairman of Rackspace, Graham Weston; Geekdom Fund Partner, Don Douglas; and Lucas Carlson, Founder & CEO of AppFog (where Chad Keck ran NPS for years to help grow AppFog to 100,000+ developers).

“Promoter has helped us tremendously. This is the only platform that allows us to drive highly actionable feedback from customers, analyze the responses for critical insights and effectively close the loop all in one place. Anyone not using this tool is doing a disservice to their company,” said Joe Dan Dockrey, Head of Support, Rackspace.

Today, the world’s leading brands spend millions of dollars a year and hire teams of employees and consultants to run major NPS programs. Most startups and small to medium-sized businesses simply can’t afford to do this correctly and end up using a variety of tools not built for the job, which provide little or no value. has created a comprehensive yet simple and affordable self-service platform that any business can get started with in minutes; no engineering effort required. Actionable customer insights and other predictive analytics can be acted on instantly from within the app which is how companies move beyond the score to drive real value.

“It can be devastating for a company to fail to understand how their customers truly feel about their brand. We built to make it incredibly easy to engage customers using a proven method that will lead to revenue growth, increased profitability and reduced churn,” says Chad Keck, CEO & Co-Founder, “Our mission is simple – we empower all businesses to drive consistent, profitable growth by focusing on what builds loyal customers.”

In beta, was put to the test by NPS thought-leading companies including Rackspace, TeamSnap, ZenPayroll, MaxCDN, SmugMug, Groove, LiveChat, Baremetrics and dozens more.

Review the product demo video, watch how Rackspace uses to learn from customers or sign-up for a free trial account online at

Net Promoter, Net Promoter System, Net Promoter Score, and NPS are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc., and Fred Reichheld and are being used under license.

About is changing the way companies engage and learn from their customers to drive growth using the first self-service platform built specifically for the popular Net Promoter Score system. For more details, please visit