DemandTec Inc.

San Carlos, Calif. • 650-226-4600 •

Exchange and Ticker: Nasdaq: DMAN

Filing Range: 6.0M shares @ $10.00 to $12.00

Offering Price: $11.00

Close on First Day: $9.84

Offering Size: $66.00M

Shares Outstanding: 26,188,505

Underwriters: Morgan Stanley/ Credit Suisse

Co-managers: William Blair & Co./ JP Morgan/ Montgomery & Co./ Pacific Crest Securities Inc.

Company Counsel: Gunderson Dettmer Stough Villeneuve Franklin&Hachi

Manager Counsel: Fenwick & West LLP

Auditor: Ernst & Young LLP

Market Capitalization on 8/31/07: $251.15M

Close price at current month end: $9.59


Provides consumer demand management software. The company’s software enables retailers and consumer products to define merchandising and marketing strategies based on a scientific understanding of consumer behavior and makes actionable pricing, promotion and other merchandising and marketing recommendations. DemandTec delivers applications by means of a software-as-a-service model. Competitors include SAP AG and Oracle Corp., KSS Group and Athens Group, SAS Inc., ACNielsen and Information Resources Inc., McKinsey & Company Inc., Deloitte & Touche LLP and Accenture.


Altos Ventures, Athena Technology Ventures, Cargill Ventures, Crosspoint Venture Partners.

Source: Thomson Financial