Digital fandom platform Stadium Live secures $10m Series A round

KB Partners and Union Square Ventures led the round.

  • Other participants in the round were Kevin Durant’s 35 Ventures, Blaise Matuidi’s Origins Fund, Dapper Labs Ventures, Position Ventures, Valhalla Ventures, 6th Man Ventures, Alumni Ventures, and Breakout Capital
  • The company previously raised a $3 million seed round from Union Square Ventures, as well as Golden Ventures, Maple VC, Intonation Ventures and Secocha Ventures
  • Stadium Live Studios was founded in 2020

Stadium Live, a Toronto-based platform for next-generation sports fans and communities, has secured $10 in Series A financing. KB Partners and Union Square Ventures led the round. Other participants in the round were Kevin Durant’s 35 Ventures, Blaise Matuidi’s Origins Fund, Dapper Labs Ventures, Position Ventures, Valhalla Ventures, 6th Man Ventures, Alumni Ventures and Breakout Capital.

The company previously raised a $3 million seed round from Union Square Ventures, as well as Golden Ventures, Maple VC, Intonation Ventures and Secocha Ventures.

“Throughout my career, I’ve seen firsthand Gen Z sports fans’ desire to connect with their teams and fellow supporters on a deeper, more interactive level,” said Blaise Matuidi, co-founder of Origins Fund and 2018 FIFA World Cup Champion, in a statement. “Stadium Live is the most relevant way for fans to gather and engage in the sports ecosystem. I’m very happy to be part of the Stadium Live adventure alongside an incredible champion like Kevin Durant.”

Stadium Live is a digital world where Gen Z sports fans express their fandom. Users create a custom avatar, collect unique items, chat and make friends with other sports fans, and participate in sports-focused gameplay and livestreams to earn coins and level up their avatar. Users then spend their coins on unique items for their avatar and power-ups to use in matches, and in one-on-one battles to test their sports knowledge against other players.

Stadium Live Studios was founded in 2020.