Diverse consumers insights firm Collage Group inks $25m

Wavecrest Growth Partners led the round.

  • Funding will be used for growth, sales and marketing and data science
  • Company was founded in 2009
  • Lead investor Wavecrest Growth Partners backs B2B software and technology-enabled services companies

Collage Group, a Bethesda, Maryland-based provider of cultural intelligence about diverse consumers, has raised $25 million in funding. Wavecrest Growth Partners led the round with participation from investor Dennis Ainge.

The new funding will be used to further accelerate growth through additional investments in sales and marketing and through continued focus on its data science and technology platform.

“Collage Group was founded on this mission­–to help corporations unleash the power of culture to drive brand growth,” David Wellisch, CEO and co-founder of Collage Group, said in a statement.

Wavecrest Growth Partners is a growth equity firm focused on investing in and partnering with B2B software and technology-enabled services companies.