Double Loop Games pockets over $2.5 mn seed

Double Loop Games, a maker of mobile games, has secured over $2.5 million in seed funding.

Double Loop Games, a maker of mobile games, has secured over $2.5 million in seed funding. LVP led the round with participation from other investors that included 1Up Ventures.


SAN FRANCISCO – Feb. 12, 2020 – Double Loop Games has raised over $2.5M in seed funding to make mobile games for everyone. The round was led by games sector expert LVP with participation from 1Up Ventures, the fund of former Microsoft games executive Ed Fries, and others. Founded by games industry veterans former Kongregate CEO Emily Greer and former WB Games Director of Product and DeNA Executive Producer Shelby Moledina, Double Loop was formed to serve the massive opportunity to bring games to all types of people, especially ones that don’t self identify as gamers. LVP partner David Gardner joined the board as part of the investment.

“At Double Loop, we think deeply about how games fit into people’s lives, and the emotional needs they can fill. We want to make games that are long-term hobbies, that help players relax after a stressful day, feel connected to others and spark daily moments of joy,” said Emily Greer, CEO, Double Loop Games. “Our mission is to make meaningful play experiences for people who enjoy games, are often deeply engaged with their favorite games for a long time, but who simply don’t see themselves as gamers. Now with the expertise and support of LVP, 1Up Ventures and our other investors, we are thrilled to accelerate the development process.”

The mobile game market is only expanding, with 2.5 billion people downloading and playing games worldwide, yet an estimated 70% do not identify as gamers despite playing daily. Double Loop’s games will be designed to hit the mass market of players who crave the emotional and social benefits of playing games, on the most accessible platform.

“The first wave of generalist mobile games teams is over as the market has consolidated and increasingly become saturated – this has led to a higher benchmark for founders in terms of execution and knowledge,” said David Gardner, general partner, LVP. “In Emily and Shelby, we found these deeper strategic insights coupled with the ability and drive to execute on them, making it an easy decision for us to back them. We love Double Loop’s mission: addressing the deep disconnect between the design of casual mobile games and the users themselves.”

Double Loop is building out its product team, and is hiring for select talent, including for a Tech Director to help build the engineering team and oversee technical responsibilities for a new mobile title already under development.

To learn more about Double Loop or to apply, please visit:

About Double Loop Games
Double Loop Games, led by former Kongregate co-founder and CEO Emily Greer and former WB Games Director of Product and DeNA Executive Producer Shelby Moledina, aims to make captivating social mobile games for everyone. Based in San Francisco, the founding team has 20+ years of experience working on top grossing mobile and console titles. To learn more, visit:

About London Venture Partners
LVP are an early stage fund with a valuable difference: the partners are operating experts in the games ecosystem and team have been seed investors in game companies that have created over $18 billion in value through exits including Supercell, Playfish and NaturalMotion.

LVP are investors in many other great companies including Unity, Futureplay, AppOnboard, Bossa Studios, Polystream and 25 others. To learn more about LVP, visit

About 1Up Ventures
1Up Ventures is a new fund focused on building a community of independent game developers. Founded by Ed Fries, former vice president of Microsoft Game Studios and a co-founder of Xbox, Fries opened the fund in 2019. 1Up Ventures is located in Kirkland, Washington.