Dukky LLC, a New Orleans-based direct response company that uses social sharing technology, has raised an undisclosed amount of second-round funding led by LongVue Capital. It has raised a total of $3 million to date.
Dukky LLC, a direct response company that utilizes proprietary social sharing technology to increase marketers’ response rates, announced today that it received a second round of funding from a group of investors led by LongueVue Capital. With this latest round, the company has received a total of $3 million of capital to date.
“Dukky’s innovative platform has generated strong reception within the marketing community, validating our transformative approach to direct marketing,” said James Treuting, the company’s Chief Executive Officer. “This investment will enable us to advance sales and marketing activities and continue growing our platform to meet the strong demand that we are seeing in the market.”
Dukky recently launched the commercial version of its software platform, which enhances traditional marketing mediums, such as direct mail, to include robust social sharing capabilities and proprietary marketing analytics. The company’s platform allows clients to convert static direct marketing pieces into interactive sharing and data collection tools that engage and reward customers, gather intelligent feedback, and enable easy sharing of offers with friends via social media, resulting in higher response rates, increased revenue, and more valuable data for future campaigns.
“The rapid growth in social media and mobile communication has created a compelling opportunity for marketers,” said Rick Rees, General Partner of LongueVue Capital. “Dukky is poised to capitalize on these trends by providing a low-cost, user-friendly solution that incorporates social sharing capabilities and proprietary analytics into existing marketing programs. With its strong management team, innovative technology, and growing customer base, Dukky is well-positioned to become a market leader.”
Dukky’s Founder and Executive Vice President of Sales and Marketing, Shawn Burst, said, “We are excited to partner with LongueVue to provide unmatched interactive solutions to the direct marketing sector. This latest financing will enable us to continue along our growth plan and remain a leading innovator in the direct marketing sector.”
Dukky is a new, technology-driven organization built for the 21st-century customer using a proprietary process that integrates social media, like Facebook and Twitter, with Personalized URLs, Variable Data Printing, and direct mail marketing. Dukky has been proven to increase response rates exponentially with very low cost. In addition, Dukky offers marketers and advertising agencies a dashboard where dynamic analytics measure response, gain valuable consumer insight, and gauge individual social influence, allowing retailers to remarket their product more efficiently.
LongueVue Capital is a private equity company focused on making value-oriented investments in middle-market companies. LongueVue realizes superior returns through investments in a diversified portfolio of companies by leveraging the firm’s experience, creativity, capital and network of resources. Since its formation in 2001, LongueVue has made successful investments in a wide variety of industries, including energy, third-party logistics, electrical and instrumentation services, and wireless technology.