Eyeblaster Files for $115 Million IPO

Eyeblaster Inc., a New York-based provider of digital marketing services and technology, has filed for a $115 million IPO. J.P. Morgan and Deutsche Bank serving as co-lead underwriters.

The company first filed for a $115 million IPO in March 2008, but withdrew registration that December. It reports $65 million in 2009 revenue, compared to $63 million in 2008 and $44 million in 2007.

Eyeblaster has raised around $38 million in VC funding. Shareholders include Sycamore Technology Ventures (33.9% pre-IPO stake), Insight Venture Partners (22.6%) and Eli Barkat (managing director of BRM Capital). www.eyeblaster.com