Famly scoops up $18m Series A

Famly, an early years platform, has raised $18 million in Series A funding. 

Famly, an early years platform, has raised $18 million in Series A funding.  Susquehanna Growth Equity led the round.


Copenhagen, Denmark – December 14, 2021 – Famly, the world’s leading early years platform, today announced an $18M Series A investment led by Susquehanna Growth Equity (SGE). SGE will be joining existing investors, including the founders of Zendesk and Just Eat’s ex-CEO. Founded in 2013, the Copenhagen-based Famly gives parents a social feed to get photos and updates about their child’s day, while helping childcare centers with managing the endless admin tasks involved in running their business.

Famly currently works with 3,500 early education sites across the UK, Germany, Scandinavia, and the US. The company plans to use the funding to double its headcount, expand its product-market fit in new markets, and open up to integrations and partners in the platform.

While parents want transparency, communication with their children’s preschools is stuck in the past, typically handled via a ragtag mix of group chats, emails and phone calls. On top of this, many early-childhood administrators still use antiquated business management methods – such as printed checklists or Excel spreadsheets – to handle everything from registration, enrollment, and occupancy to staff schedules and financial reporting. This leads to miscommunication between parents and teachers, mishandled invoicing, and less time with children because they’re so engrossed with paperwork.

Famly’s platform gives parents a social media-style news feed with highlights from the day, as well as one place to message and collaborate with their children’s teachers to help continue their education at home. Meanwhile, billing in the app makes paying tuition quicker and more secure – and stops educators from having to chase debt. Famly’s platform also helps centers run their business with ease, allowing them to see everything from availability of care and financial reports to staff shifts and registers with nothing more than a few taps on a tablet, saving them valuable time which can instead be focused on the children.

“We’ve all heard it takes a village to raise a child, but for too long, the modern backbone of that village – nurseries, daycares, preschools, pre-kindergartens – haven’t been given enough thought or investment,” said Famly CEO and co-founder Anders Laustsen. “We have a responsibility to support teachers with better tools, and to make sure they no longer simply keep parents ‘up to date’ with forgotten scrapbooks and email newsletters sent straight to spam. That’s why my favorite image of Famly is a blank tablet, screen off, job done, and a teacher back doing the important work with children. Our mission from day one has been to help educators give their very best to their children every day and we will use this funding to help more educators do just that.”

“We’ve been impressed with Famly’s commitment to improving early childhood education from the moment we met them,” said Noa Woflson, Partner at SGE. “Famly has an exceptional relationship with its customers and provides the kind of window into their child’s day that every parent misses when they’re away from them. We’re so excited to partner with yet another flourishing Nordic startup and look forward to working together with Famly as it brings its market leading product to new cities, communities and educators around the world.”

About Famly
Famly is an all-in-one Saas platform for early childhood education centers across Europe and the United States. It saves teachers and administrators time on their back-office work and helps them communicate with parents, which translates into more quality education for the children. Founded by Anders Laustsen as CEO and Henrik Møller Rasmussen as CDO in 2013, the Copenhagen-headquartered company has over 400 thousand parent users and 63 thousand educational staff users. With over $20 million raised to date, Famly currently has 98 employees and is looking to double in size. For more information, please visit www.famly.co.