Financial planning platform Conquest garners C$24m in Series A

• The Series A round brings Conquest’s total funding to date to almost C$35 million
• The proceeds will support the company’s continued growth and investments in its platform user experience, as well as its ongoing expansion into key markets
• Conquest last year expanded into the UK and the US

Winnipeg-based Conquest Planning, a technology platform modernizing financial planning with customized advice, has secured C$24 million in Series A financing.

The round was led by Fidelity International Strategic Ventures, with participation from existing investor Portage as well as new investors BNY Mellon and Royal Bank of Canada.

The Series A round brings Conquest’s total funding to date to almost C$35 million.

Founded in 2018, Conquest simplifies the financial planning process for advisors and makes personalized planning accessible for consumers, adding value for retail investors and high-net-worth families alike.

Having established a presence with advisors in Canada, the company last year announced its expansions into the UK and the US. The proceeds of the Series A round will support Conquest’s continued growth and investments in its platform user experience, as well as its ongoing expansion into key markets.

“Conquest shares in our mission to maximize advisors’ time and make quality financial advice available to all,” said Ainslie Simmonds, president of Pershing X, a BNY Mellon/Pershing startup business unit, which announced a collaboration with Conquest in 2022. “Its platform helps address a pain point for advisors—the lack of interoperability between customer relationship management technology (CRM) and other critical elements of their tech stacks. Conquest’s integrated solution is designed to streamline advisors’ workflows, helping boost productivity, job satisfaction, and client service.”

“Investors across the globe need help looking beyond numbers so that they can better see and understand their financial lives,” added Barrie Laver, managing director and head, venture capital & private equity at RBC. “We share Conquest’s view that the rapid innovation underway in the Canadian wealth management ecosystem will soon be embraced on a global scale. We’re thrilled to partner with this mission-driven team and help them bring engaging, hyper-personalized financial experiences to a broader audience.”