First Analysis funds SmartCommerce

First Analysis has made an investment in SmartCommerce, a provider of data-centric, AI-assisted SaaS solutions for consumer packaged goods companies.

First Analysis has made an investment in SmartCommerce, a provider of data-centric, AI-assisted SaaS solutions for consumer packaged goods companies. No financial terms were disclosed.

PRESS RELEASE

CHICAGO – April 21, 2021 – First Analysis, a leading venture capital investor, has made a new investment in SmartCommerce. SmartCommerce provides data-centric, AI-assisted SaaS solutions for consumer packaged goods (CPG) companies. The $13 million round, led by longtime First Analysis partner Argentum Group, will be used for sales and marketing and continued product development.

First Analysis is a leading venture capital investor with one of the longest track records, having invested more than $800 million across multiple highly diversified funds over four decades. First Analysis invests mainly in North America with a focus on technology/SaaS, healthcare and environmental technology. We help established companies become profitable leaders in large markets, funding growth plans and working closely with management on strategy, recruitment, sales and marketing and corporate development. Our flexible approach targets investing $3-10 million as lead investor or as a syndicate partner bringing valuable perspective.